Primary ResponsibilitiesStrategic Leadership &

- Direction

- Develop and execute the company's sales and marketing strategy aligned with overall business objectives and growth targets

- Establish revenue targets, KPIs, and performance metrics for all sales and marketing operations

- Identify market opportunities, competitive threats, and emerging trends to inform strategic planning

- Set pricing strategies and product positioning in consultation with senior management

Sales Operations Management

- Oversee all direct sales functions including account management, new business development, and sales execution

- Lead sales teams across national, regional, and international markets

- Develop and implement sales methodologies, processes, and tools to enhance team productivity and consistency

- Manage sales budgets, forecasting, and pipeline analysis to ensure accurate revenue projections

Marketing &

- Brand Strategy

- Direct all marketing functions including brand strategy, product marketing, digital marketing, and customer communications

- Build and maintain strong brand presence across products and services in domestic and international markets

- Develop integrated marketing campaigns that drive awareness, lead generation, and customer engagement

- Manage marketing budget allocation and measure ROI across all campaigns and initiatives

Channel Partner Management

- Develop and manage relationships with channel partners across the country and international markets

- Design and implement channel strategy, partner programs, incentive structures, and go-to-market plans

- Provide training, support, and enablement to partners to ensure successful market penetration

- Monitor partner performance and manage performance improvement where required

Reporting &

- Business Intelligence

- Prepare regular reports on sales performance, marketing metrics, customer acquisition costs, and revenue forecasts





- Provide strategic insights and recommendations to the CEO and Board regarding market conditions, business performance, and growth opportunities in infrastructure inspection and robotics sectors

- Develop market intelligence on government projects, infrastructure development plans, tender opportunities, and institutional buying patterns

- Analyse competitive landscape and track emerging players in underwater inspection and robotics space

- Utilize data analytics to drive decision-making and optimize sales and marketing effectiveness

Required Qualifications

- Bachelor's degree in Mechanical or Electrical or Electronics with MBA preferred

- Minimum 10-12 years of progressive experience in sales and marketing with 3-5 years in a leadership role

- Proven track record of building and scaling sales organizations from the ground up

- Demonstrated experience managing multi-regional, multi-market operations and channel partnerships

- Solid financial acumen with experience in budget management, P&L; responsibility, and forecasting

- Excellent communication, presentation, and interpersonal skills

Experience

- MBA or advanced degree in Business Administration, Marketing, Engineering, or related field

- Experience in sales of high-end technical products & solutions

- Experience in sales of both products & services

- Background in technology B2B or B2C segments

- Familiarity with CRM systems, Marketing automation and sales analytics tool

Key Competencies

- Strategic Planning &
- Results Orientation: Ability to develop comprehensive strategies and drive revenue targets

- Leadership Excellence: Attract, develop, and retain top talent while building high-performing teams

- Customer Focus &

- Analytical Thinking: Strong data analysis capabilities and commitment to customer relationships

- Adaptability &

- Integrity: Navigate dynamic markets and maintain strong ethical business practices

📌 Head of Sales (Delhi)
🏢 Coratia Technologies
📍 Delhi