Company Description Aufait is a software product engineering and digital transformation partner that helps enterprises turn ideas into commercially successful products and profitable businesses. The company supports organizations in adopting disruptive technologies such as AI/ML, Enterprise 4.0, Mobility, and Cloud, offering end-to-end enterprise solutions from concept and design to development, implementation, launch, and ongoing digital marketing. Aufait serves a diverse global client base that includes leading organizations such as Oman Air, Microsoft, Malabar Gold, ID Foods, Saudi Aramco, Qatar Foundation, and many others across industries and regions.

Role Description: The Head of Marketing is a full-time on-site role based in Kozhikode, responsible for leading Aufait’s overall marketing strategy and execution. This role oversees brand positioning, integrated marketing campaigns, digital marketing initiatives, and demand generation activities to support business growth in product engineering and digital transformation services. The Head of Marketing will manage market planning, guide market research, and collaborate closely with sales and product teams to align messaging, collateral, and go-to-market plans.

Daily responsibilities include managing the marketing team, setting performance metrics, supervising content and public relations activities, optimizing marketing budgets,



and reporting on campaign effectiveness to senior leadership. The role also involves strengthening the company’s presence in target markets, building strategic partnerships, and ensuring consistent, differentiated communication across all channels.

Qualifications

- Robust marketing management and leadership skills, with experience in developing and executing comprehensive marketing strategies.
- Proficiency in market planning and market research to identify opportunities, segment audiences, and shape data-driven campaigns.
- Experience collaborating with sales teams, supporting sales enablement, and aligning marketing activities with revenue goals.
- Skills in public relations and brand communication, including managing media outreach, thought leadership, and corporate messaging.
- Proven experience in B2B technology or IT services marketing; familiarity with digital transformation, enterprise solutions, or Microsoft ecosystem is an advantage.
- Ability to interpret marketing analytics, manage budgets, and optimize campaigns for ROI across digital and traditional channels.
- Excellent written and verbal communication skills, with the ability to present strategies and performance insights to stakeholders.
- Bachelor’s or master’s degree in marketing, Business Administration, Communications, or a related field, or equivalent practical experience.

📌 Head of Marketing (Kozhikode)
🏢 Aufait
📍 Kozhikode