The role of the Head of Content revolves around oversight of the activities of the content department, topic generation, as well as working closely with the content team in the creation of excellent day-to-day experiences for the consumers and other audiences through the content. He/ She will be responsible to keep the Design and aesthetics integrated. Along with heading the team of Graphic Designers, SEO, and content writers.
Relevant experience in creating content for Ecommerce would be preferred.
Responsibilities
Familiarize yourself with each organization's brand ideals and website to create content that supports their objectives and desired identity
Oversee a content production team's creation and management of targeted content for the company's website
Develop a web content strategy that encompasses the goals of a company and aligns with the company's image
Cooperate with the marketing team to create web content and monitor its effectiveness over time
Manage the daily activities of a content team composed of writers, graphic designers, videographers, and other industry professionals
Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year
Use target keywords to write search-engine copy that is optimized for search engines (SEO)
while remaining entertaining and informative
Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company
Skills and Qualifications
At least 7 years of Content Writing or Content Management experience
Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity
Expertise with using SEO best practices to write creative copy that includes effective keyword placement
Excellent verbal communication skills with a good command of the English language
Extremely computer literate, especially with how to write, interpret and edit HTML scripts
Advanced written communication skills and an ability to read copy in English
Experience with social media engagement strategies and best practices
Solid skills in creating original content that targets a specific audience and meets company objectives
Basic technical knowledge of MS Office and WordPress
Founded in 1993, Our client provides end-to-end supply chain, Technology Distribution, and Cloud solutions for all categories of Information Technology, Telecom, Lifestyle, Healthcare, Solar products and Ecommerce. Head quartered in Chennai
📌 Head of Content (Chennai)
🏢 Redington India
📍 Chennai
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