Purpose

Own customer lifecycle transformation from lead generation to booking, collections, handover and customer service.

Key Responsibilities

CRM Strategy

- Own Salesforce roadmap.
- Improve sales productivity.
- Improve customer experience.
- Digital Transformation Strategy.

Sales Process Excellence

- Lead management.
- Opportunity management.
- Channel partner management.
- Quote, Approval and Inventory management
- Sales forecasting.

Marketing Automation

- Lead nurturing journeys.
- Campaign tracking.
- Attribution reporting.

Customer Journey Transformation

- Booking journey.
- Collections journey.
- Handover journey.
- Service request journey.
- Business Process Training to end users

AI & Automation

- Lead scoring.
- Sales intelligence.




- Automated workflows.
- Customer self-service initiatives.

Desired Profile

- 6-10 years of Salesforce experience in Real Estate. SFDC Platform Administration certification is a must. SFDC Platform Developer certification will be added advantage.
- Sales & Service Cloud expertise with implementation experience of Customer Journey in a Real Estate organisation.
- Marketing automation understanding.
- Solid stakeholder management.
- Experience in handling Implementation Partner
- Excellent communication skills.

📌 Head of Applications - SFDC (Pune)
🏢 Mantra Properties and Developers
📍 Pune