Position Overview

AAA Technologies Limited is looking for a Head Marketing & Branding to strengthen its positioning in IT audit, cybersecurity, IT assurance and consulting services.

The role will focus on building credibility with enterprise and institutional decision-makers, generating qualified business enquiries and supporting the sales team with effective campaigns, content and presentations. The candidate should have experience marketing professional or technology services with longer sales cycles and multiple buying stakeholders.

Key Responsibilities

Marketing Strategy and Brand Positioning

- Develop the annual marketing plan, budget and campaign calendar in line with business priorities.
- Establish clear positioning and messaging for the Company’s services.
- Maintain consistent branding across the website, presentations, proposals, publications and events.
- Track competitors, client priorities and market developments to identify relevant marketing opportunities.

Enterprise Marketing and Lead Generation

- Plan targeted campaigns for priority industries, organisations and decision-makers.
- Work with Sales to identify target accounts and develop relevant outreach material.
- Generate qualified enquiries through digital campaigns, webinars, industry events and professional networks.
- Establish clear lead qualification and handover processes with Sales.
- Track opportunities influenced by marketing, including pipeline progression and conversion.

Content and Thought Leadership

- Develop service brochures, articles, case studies, newsletters and leadership content.
- Work with technical teams to translate complex audit and cybersecurity subjects into clear business communication.
- Build content relevant to technology, risk, compliance and procurement stakeholders.
- Ensure technical claims are reviewed and customer references are used only with appropriate permission.





Digital Marketing and Online Presence

- Manage the Company’s website, LinkedIn presence, email marketing and relevant digital channels.
- Improve website content, search visibility and enquiry conversion.
- Oversee paid campaigns where commercially justified and monitor lead quality and acquisition costs.
- Maintain accurate campaign tracking and CRM coordination with Sales.
- Ensure responsible use of contact data and appropriate approvals for outreach campaigns.

Sales and Tender Communication Support

- Develop company profiles, capability presentations, service credentials and standard proposal content.
- Support the tender team with clear, consistent presentation of approved capabilities and experience.
- Maintain an updated library of approved case studies, credentials and marketing material.
- Tailor sales collateral to different customer segments and buying stages.
- Coordinate with technical and compliance teams to ensure claims about certifications, empanelments and capabilities are accurate.

Events, Public Relations and Partnerships

- Plan webinars, roundtables, conferences and customer engagement programmes.
- Coordinate leadership participation in relevant industry forums and speaking opportunities.
- Manage media communication, announcements and agency relationships with authorised management.
- Develop joint marketing initiatives with suitable industry associations and partners.
- Measure event outcomes through relevant engagement, qualified enquiries and follow-up opportunities.

Budget,



Agencies and Team Management

- Manage marketing expenditure against approved budgets and business objectives.
- Set clear deliverables for creative, digital, content and public-relations agencies.
- Build and guide the marketing team, establishing ownership and review standards.
- Report campaign performance, lead quality, pipeline contribution and expenditure to management.
- Improve marketing activities based on evidence and feedback from Sales and clients.

Candidate Profile

- Preferably 12-15 years of marketing and branding experience, including leadership responsibilities.
- Strong B2B marketing experience in IT services, cybersecurity, audit, consulting or professional services is essential.
- Demonstrated success in brand positioning, demand generation and sales-support programmes.
- Understanding of enterprise buying processes, institutional procurement and longer sales cycles.
- Hands-on exposure to digital marketing, LinkedIn, content marketing, webinars and CRM-based campaign tracking.
- Ability to turn technical inputs into accurate, persuasive business communication.
- Solid writing, presentation, agency-management and stakeholder-coordination skills.
- Experience managing marketing budgets and measuring commercial outcomes.
- Bachelor’s degree required; an MBA or postgraduate qualification in Marketing or a related discipline is preferred.

Key Success Factors

- Clear, consistent positioning across services and communication channels.
- Growth in qualified enquiries and marketing-supported sales opportunities.
- Relevant content that strengthens credibility with target decision-makers.
- Accurate, timely sales and tender-support material.
- Effective marketing expenditure and measurable campaign outcomes.
- Strong coordination with Sales, technical teams and management.

📌 Head Marketing Branding (Noida)
🏢 AAA Technologies
📍 Noida