- Define and evolve ESTRIP's brand positioning, architecture, voice and messaging.

- Lead communication strategy for all product launches including naming, positioning, claims hierarchy, storytelling and GTM communication.

- Own packaging communication including front/back-of-pack messaging, icons, usage instructions and sustainability claims.

- Develop integrated content strategy across website, social media, marketplaces, blogs, email and offline channels.

- Provide creative direction for campaigns, videos, photography, brochures, POSM, exhibitions and presentations.

- Own website storytelling, landing pages and overall digital brand experience.

- Build influencer, creator and ambassador programmes including UGC and affiliate initiatives.

- Lead PR, founder branding, media relations, award submissions and corporate communication.

- Drive customer education through how-to content,



sustainability education and category awareness.

- Lead consumer research, competitor benchmarking and market insights.

- Plan and execute exhibitions, brand activations and corporate events.

- Manage creative, PR, influencer and production agencies while building an internal brand team.

- Collaborate closely with Growth, Sales, R&D;, Product Development, Manufacturing and Customer Support.

- Operate with a founder's mindset and continuously strengthen long-term brand equity.

- Bachelor's/master's degree in marketing, Branding, Communications or related discipline.

- 10-15 years of experience in FMCG, D2C, lifestyle or consumer brands.

- Robust experience in brand strategy, content, packaging, PR and integrated marketing.

📌 Head - Brand / Communications & Consumer Experience (Gurugram)
🏢 Midas Fintech Solutions
📍 Gurugram