We are launching two AI-first products and are looking for our first dedicated marketing hire to own how these products show up in the world.

Alvoff.AI is a B2B marketplace that helps businesses discover, evaluate, and connect with relevant vendors, suppliers, and service providers. Ozyn.AI is an AI assistant for non-technical users, designed to help people get everyday digital work done through a simple assistant-led interface.

A lot of our early product marketing will happen through organic content on Instagram and X, along with founder-led content, community distribution, and wherever our target users actually spend time. Paid ads may exist as a secondary lever, but organic is the main game.

Skills

Product Marketing

Growth Marketing

Content Strategy

Instagram

X

Ghostwriting

Analytics

PostHog

Mixpanel

Seniority Level

Intermediate

Employment Type

Full-Time

Industry

Information Technology

Job Function

Marketing,Product Marketing

Responsibilities

Own our presence on Instagram and X end-to-end: strategy, writing, posting, engaging, testing and iterating

Build a sharp, distinctive point of view for both products and turn it into posts, threads, carousels, reels, short-form videos, launch content and product-led stories

Create content that explains what the products do, why they matter, who they help, and how users benefit

Ghostwrite and amplify content for the founders across X, LinkedIn and other relevant platforms

Talk to users and customers regularly to understand their problems, objections, language, workflows and buying behaviour





Sit close to product and sales to track product updates, customer feedback, support issues and market signals

Track what content drives reach, engagement, signups, demos, activation and repeat usage

Run weekly experiments across content formats, hooks, positioning, channels and audience segments

Use paid ads selectively to amplify organic content that is already performing

Build a repeatable organic growth engine instead of just managing a content calendar

Skills & Qualifications

2-5 years of experience in content marketing, social media, growth marketing, product marketing, or early-stage startup marketing

Strong writing skills, which are non-negotiable

Experience creating content for X, Instagram, LinkedIn or similar organic channels

Proof you have grown a product, brand, founder account, community or your own account to a real engaged audience

Ability to understand a product deeply and turn features into simple, compelling stories A good sense of what makes content work: hooks, formats, timing, audience psychology, visual taste and distribution

Comfort with experimentation, analytics and learning from numbers

Founder-like energy: ownership, speed, talking to users, and figuring things out without a fixed playbook

Comfort being on camera or ghostwriting for founders, one of these has to be true

Valuable to have: B2B SaaS, AI products, marketplaces or automation tools; a personal audience; Canva, Figma or CapCut; and analytics tools such as Google Analytics, PostHog or Mixpanel

Apply

📌 Growth & Product Marketing Manager - AI Products (Bengaluru)
🏢 Tipstat Infotech
📍 Bengaluru