Growth & Marketplace ExecutiveWhyNotTrips

Location: First Floor, C Block, Pocket C, Sector 19, Noida, Uttar Pradesh

Working Hours: 10:00 AM – 7:00 PM

Employment Type: Full-time, Office-based

Salary: Competitive, based on experience, skills, and capabilities

About WhyNotTrips

WhyNotTrips is building a technology-driven travel and experiences platform that connects travellers with trip and experience organisers while providing organisers with the tools they need to manage and grow their businesses.

Our platform brings together experience discovery, bookings, payments, CRM, customer management, communication, and organiser operations into one ecosystem.

We are looking for a highly driven Growth & Marketplace Executive to help us build and scale the business from the ground up.

About the Role

This is not a traditional digital marketing role .

You will be responsible for growing both sides of the platform:

Organisers → Experiences → Travellers → Bookings → GMV

You will work closely with the founders, product, technology, and organiser-success teams to acquire quality organisers, generate traveller demand, develop partnerships, improve conversion, and drive bookings.

This is a hands-on 0-to-1 role for someone who enjoys experimentation, sales, analytics, partnerships, and execution .

You will be expected to turn ideas into experiments, measure the results, and scale what works.

Key Responsibilities

1. Organiser Acquisition

Build and manage a strong pipeline of travel and experience organisers.
- Identify and research high-potential organisers
- Conduct outreach through Instagram, Facebook, LinkedIn, WhatsApp, email, communities, referrals, partnerships, and direct outreach
- Run acquisition campaigns and outreach initiatives
- Conduct demos and coordinate initial onboarding
- Develop organiser referral programs
- Prioritise organisers based on inventory, audience, destinations, reputation, and booking potential
- Improve the journey from prospect → registration → activation → first booking

1. Supply & Experience Development

Ensure the platform has a solid and relevant selection of experiences.
- Identify gaps across destinations, categories, and price points
- Analyse traveller demand and emerging trends
- Prioritise areas with strong commercial potential
- Work with organisers to improve experience listings and availability
- Collaborate with the product team to improve discovery and conversion

1. Traveller Acquisition

Build channels that bring high-intent travellers to the platform.

You may work across

- SEO and destination-based content
- Social media
- Influencer and creator partnerships
- Travel communities
- Referral programs
- Email and WhatsApp campaigns




- Organic acquisition
- Paid advertising
- Affiliate partnerships
- Strategic distribution

The focus is on qualified users and bookings , rather than vanity metrics such as followers or impressions.

1. Experiments & Conversion

Identify opportunities to improve performance throughout the customer journey.
- Design and run growth experiments
- Analyse funnel performance and identify drop-offs
- Test messaging, offers, landing pages, experience pages, lead forms, and booking flows
- Improve conversion and retention
- Test referral, promotional, partnership, and incentive mechanisms
- Measure results and scale successful initiatives

1. Analytics & Performance

Use data to understand performance and guide decisions.

Track metrics including

- Organiser acquisition and activation
- Experiences published
- Traveller acquisition
- Leads
- Bookings
- GMV
- Conversion rate
- CAC
- Retention and repeat bookings
- Organiser churn
- Revenue and contribution economics

You should be comfortable translating numbers into clear actions and priorities .

1. Partnerships

Develop relationships that can become consistent distribution channels.

Potential partners include

- Travel communities
- Travel creators and influencers
- Trekking and adventure communities
- Colleges and youth communities
- Corporate communities
- Travel businesses
- Tourism networks
- Local experience providers
- Affiliate and distribution partners

What We're Looking ForMust Have
- 2–3 years of relevant experience in growth, marketing, sales, business development, marketplace, digital business, or a related field
- Strong understanding of customer acquisition funnels
- Experience with organic and/or paid acquisition
- Strong analytical and problem-solving skills
- Excellent communication and relationship-building abilities
- Ability to work independently and take ownership
- Strong understanding of digital platforms and consumer behaviour
- Ability to execute quickly in an early-stage startup
- Comfortable with hands-on execution rather than relying entirely on agencies

Strongly Preferred Experience in one or more of:
- Travel or OTA
- Marketplace startups
- D2C
- SaaS
- E-commerce
- Events and experiences
- Community-led businesses
- Early-stage startups

Experience with GA4, Google Search Console, Meta Ads, Google Ads, CRM platforms,



analytics tools, SEO tools, or marketing automation platforms will be an advantage.

The Ideal Candidate

You are someone who looks at a business problem and asks:

“How do we acquire the right organisers, bring their audiences onto the platform, generate bookings, and build a repeatable acquisition engine at a sustainable CAC?”

You should be comfortable moving between strategy and execution .

Your work may involve researching prospects, running outreach, speaking with partners, launching campaigns, analysing data, testing new ideas, and working with the product team.

If you enjoy building from 0 → 1, experimenting, and seeing your work directly impact business results , this role could be a strong fit.

Key Performance Indicators

Your performance will primarily be measured through:

- Quality organisers acquired
- Organiser activation
- Live experiences
- Traveller acquisition
- Booking conversion
- Bookings
- GMV
- Customer acquisition cost
- Repeat bookings
- Organiser retention
- Performance of scalable acquisition channels

The objective is simple: Build a sustainable engine that consistently brings quality supply and demand together and converts them into bookings and GMV.

Why Join WhyNotTrips?

- Work on a 0-to-1 travel and experiences platform
- Take significant ownership of the growth function
- Work directly with the founders and IIT Bombay alumni
- Gain exposure to growth, technology, travel, sales, partnerships, and business development
- Work in a fast-moving startup where ideas can be implemented quickly
- Build acquisition channels and systems from the ground up
- Experiment, learn, and directly measure your impact
- Opportunity to contribute to building a large-scale travel and experiences business

Compensation Salary: Competitive and commensurate with experience, skills, and demonstrated ability.

Performance-based incentives may be considered depending on the candidate's experience, responsibilities, and performance.

Work Location & Hours

Office: First Floor, C Block, Pocket C, Sector 19, Noida, Uttar Pradesh

Working Hours: 10:00 AM – 7:00 PM

Employment: Full-time, office-based role

How to Apply

Interested candidates should share their updated CV/resume along with a brief description of their most significant growth, acquisition, sales, partnership, or business-building achievement.

Candidates with demonstrated experience in building acquisition channels, acquiring partners or users, generating GMV/revenue, or taking a product from 0 to 1 are especially encouraged to apply.

- If you enjoy building, experimenting, selling, analysing, and figuring things out , we'd love to hear from you.

📌 Growth & Marketplace Executive (Noida)
🏢 WhyNotTrips
📍 Noida