Description

We are looking for a hands-on growth operator to own the entire paid demand engine across D2C, Q-com and marketplaces. You will manage the full funnel - working on content strategy, testing communication angles & formats in a structured manner, setting up campaigns & running A/B tests. You will own the acquisition P&L; end-to-end and will be expected to take independent ownership of problems from diagnosis to closure.

Responsibilities

- Understand customer behaviour & own briefing for creative ad assets – formats,

hooks, angles & payoffs
- Create a structured creative testing & measurement funnel
- Plan, launch, and scale campaigns across Meta, Google, Amazon & Q-com platforms;

define metrics and review cadence
- Work with content,



design & tech teams to make changes on the website that improve metrics across the acquisition funnel – from landing to conversion
- Track audience demographics, quality & retention linked to creative performance

Qualifications

- 3 - 6 years in performance marketing, with at least 2 years in a D2C brand
- Proven track record of structured experimentation, across creatives and landing pages
- Knowledge of GA4 and retention marketing tools
- High ownership, structured thinking, and the ability to move between strategy and execution

📌 Growth Head (Mumbai)
🏢 Qrata
📍 Mumbai