Fabriplay (IIT Madras Incubated Startup)

Location: Chennai

Experience: 5+ years

Employment: Full time

About FabriplayFabriplay is an IIT Madras-incubated FashionTech SaaS company transforming how bespoke fashion businesses operate. Our platform helps fashion designers, boutiques, and custom clothing businesses manage their customer, design, orders, production, measurements, and business operations in one place.

We are expanding rapidly across India and international markets and are looking for a Growth Lead to build and scale our growth engine.

RoleAs Growth Lead, you will own Fabriplay’s growth across digital acquisition, content, SEO, social media, partnerships, lead generation, and conversion. This is a hands-on role for someone who can develop the strategy and execute it.

Key Responsibilities

- Own and execute the overall growth strategy across digital and offline channels.
- Build a consistent qualified lead pipeline for Fabriplay.
- Drive SEO, content marketing, social media, paid campaigns, and organic growth.
- Develop campaigns targeting fashion designers, boutiques, tailors, and bespoke clothing businesses.
- Own website growth, landing pages, conversion optimization, and lead funnels.
- Use analytics and performance data to identify opportunities and improve CAC, conversion, and ROI.
- Build and manage partnerships with fashion institutes, industry associations, communities, and ecosystem partners.
- Develop compelling marketing content, campaigns, case studies, and customer stories.




- Work closely with the Sales and Product teams to improve lead quality, conversion, and customer acquisition.
- Experiment continuously with new channels, campaigns, and growth opportunities.
- Build a scalable growth playbook for international markets.

What We’re Looking For

- 5+ years of experience in growth, digital marketing, demand generation, performance marketing, or a related role.
- Proven experience in B2B SaaS / technology / marketplace / startup environments is strongly preferred.
- Strong understanding of SEO, SEM, social media, performance marketing, analytics, and conversion funnels.
- Demonstrated ability to generate measurable leads, pipeline, or revenue through growth initiatives.
- Strong analytical skills with a data-driven approach to decision-making.
- Excellent communication, copywriting, and storytelling skills.
- Ability to work independently and take complete ownership.
- Comfortable working in a fast-paced startup environment where strategy and execution go hand in hand.
- Experience with tools such as Google Analytics, Search Console, Meta Ads, Google Ads, CRM, and marketing automation platforms.

What You’ll OwnGrowth Strategy → Demand Generation → Digital Acquisition → Lead Pipeline → Conversion → Partnerships → Analytics If you are excited about building the growth engine of an early-stage FashionTech SaaS company with global ambitions, we would love to hear from you.

📌 Growth Lead (Chennai)
🏢 Fabriplay
📍 Chennai