We are looking for a Business Development Executive who can identify D2C brands, agencies and performance marketing teams that can benefit from TheTruPoint, start conversations with decision-makers, conduct product demonstrations and convert qualified opportunities into customers.
Key Responsibilities
- Identify and prospect D2C brands, performance marketing agencies, freelancers and in-house marketing teams.
- Research prospects to understand their business, category, digital presence and potential use cases before outreach.
- Connect with founders, marketing heads, growth teams, performance marketers and agency owners through calls, email, LinkedIn and WhatsApp.
- Understand challenges related to marketing performance, attribution, reporting, profitability and fragmented data.
- Conduct product demonstrations tailored to the prospects business requirements.
- Generate qualified opportunities and consistently manage follow-ups.
- Develop relationships with agencies and consultants who can introduce TheTruPoint to their client portfolio.
Ideal Candidate
- 1-2 years of experience in business development, SaaS sales, digital marketing sales, MarTech, e-commerce or agency business development.
- Strong verbal and written communication skills.
- Confident with cold outreach and persistent but professional follow-ups.
- Strong presentation and product demonstration skills.
- Self-driven and comfortable working in an early-stage startup where processes are still being built.
- Comfortable working with targets and owning outcomes.
Preferred Experience Candidates with exposure to any of the following will have an advantage:.
- D2C brands or e-commerce businesses.
- Marketing analytics or reporting tools.
- LinkedIn, email and outbound prospecting tools.
Prior experience in advanced analytics is not required. The candidate should, however, be willing to understand D2C performance metrics and learn the product deeply. What Success Looks Like A successful Business Development Executive at TheTruPoint will be able to:
- Identify the right brands rather than simply generate large lead lists.
- Start meaningful conversations with relevant decision-makers.
- Understand the prospects current analytics and decision-making challenges.
- Demonstrate relevant TheTruPoint capabilities instead of giving a generic product demo.
- Build a healthy and predictable sales pipeline.
- Consistently convert qualified prospects into trials and paying customers.
- Build relationships with agencies and ecosystem partners.
- Bring structured market feedback back to the product team.
What We Offer
- Opportunity to work directly with the founding team.
- Ownership of customer acquisition from prospecting to closure.
- Fixed compensation with performance-linked incentives.
- Opportunity to help build the sales playbook of an early-stage SaaS company.
- Clear growth prospect into Senior Business Development Executive, Account Executive or Business Development Manager roles based on performance.