Graphic Designer & Social Media Marketing ExecutiveJob Summary

We are looking for a creative Graphic Designer & Social Media Marketing Executive to join our food manufacturing brand. The ideal candidate will be responsible for creating attractive product-focused designs, managing social media content, supporting digital marketing campaigns, and building a strong and engaging online presence for our brand.

The candidate should have a passion for food, branding, visual storytelling, and social media trends, with the ability to turn products and marketing ideas into engaging visual content.

Key Responsibilities - Graphic Design

- Design creative and visually appealing content for our food products and brand.
- Create social media posts, Instagram stories, reels covers, banners, posters, brochures, flyers, product catalogues, and advertisements.
- Develop product-focused creatives highlighting features, ingredients, benefits, offers, and promotions.
- Design creatives for new product launches, seasonal campaigns, festivals, and promotional activities.
- Maintain consistent brand identity across all marketing materials.
- Collaborate with the marketing and sales teams to understand campaign requirements and deliver creatives on time.
- Edit product photographs and create attractive food/product compositions.
- Support packaging, label, POSM, and other branding requirements when needed.

Social Media Marketing
- Manage the brand's social media platforms, including Instagram, Facebook, YouTube, and LinkedIn.
- Plan and maintain a monthly social media content calendar.
- Create engaging content around products, recipes, ingredients, manufacturing, quality, behind-the-scenes activities, and brand stories.
- Create and coordinate Reels, short-form videos,



stories, and promotional content.
- Write engaging captions, hashtags, and basic marketing copy.
- Stay updated with current social media trends and develop relevant content ideas.
- Monitor comments, messages, engagement, and audience interactions.
- Analyze social media performance and provide basic monthly reports.
- Support paid social media campaigns by creating suitable ad creatives and content.

Food Brand Content
- Develop creative ways to showcase food products in an attractive and appetizing manner.
- Create content around recipes, serving suggestions, product usage, food tips, customer experiences, and product benefits.
- Coordinate product photography and video shoots when required.
- Work with photographers, videographers, influencers, and marketing agencies when required.
- Ensure all product communication is accurate and aligned with approved brand information.

Required Skills
- Strong knowledge of graphic design and visual communication.
- Proficiency in Adobe Photoshop, Illustrator, Canva, or similar design software.
- Basic to intermediate knowledge of video editing and Reels creation.
- Good understanding of Instagram, Facebook, YouTube, and LinkedIn.
- Knowledge of social media marketing and content strategy.
- Good understanding of typography, layouts, colors, branding, and composition.




- Creative thinking with strong attention to detail.
- Valuable photography/product styling sense is an advantage.
- Ability to follow food-industry and brand guidelines.
- Good communication and time-management skills.

Qualifications & Experience
- Diploma/Bachelor's degree in Graphic Design, Visual Communication, Digital Marketing, Media, Marketing, or a related field.
- 1–3 years of experience in graphic design and social media marketing preferred.
- Experience with a food, FMCG, restaurant, bakery, beverage, or consumer brand will be an added advantage.
- Freshers with a strong portfolio and relevant skills may also be considered.
- Portfolio of graphic design and social media work is required.

Key Performance Indicators (KPIs)
- Quality and creativity of social media and marketing creatives.
- Consistency of brand identity across platforms.
- Social media reach, engagement, and follower growth.
- Timely delivery of content and campaigns.
- Performance of product promotions and digital campaigns.
- Quality and consistency of Reels and short-form video content.
- Contribution to overall brand awareness and online presence.

Preferred Candidate The ideal candidate is someone who is:
- Creative and passionate about food and visual content.
- Comfortable working in a fast-paced FMCG/food manufacturing environment.
- Aware of current Instagram and social media trends.
- Proactive in suggesting new content and campaign ideas.
- Able to work independently as well as with marketing and sales teams.
- Detail-oriented and capable of meeting deadlines.
- MS Tools

Pay: ₹10,000.00 - ₹15,000.00 per month

Benefits

- Work from home

Work Location: In person

📌 Graphic Designer & Social Media Marketing Executive (Kasaragod)
🏢 SSIEPL - ARKEY
📍 Kasaragod