09 Sep
|
Weekday AI (YC W21)
|
Bengaluru
09 Sep
Weekday AI (YC W21)
Bengaluru
**This role is for one of Weekday's clients
Salary range: Rs 800000 - Rs 1000000 (ie INR 8 - 10 LPA)** Min Experience: 6+ years
Location: Bengaluru, Karnataka, India
JobType: full-time
We are looking for a highly creative, commercially driven, and detail-oriented Graphic Designer - Digital to create compelling visual communication across a brand's digital ecosystem.
This role sits at the intersection of creative design, performance marketing, and e-commerce . The ideal candidate will be able to create visually compelling, on-brand digital assets while understanding the importance of engagement, click-through rates, and conversions.
The role requires a strong eye for aesthetics, excellent design fundamentals, and the ability to adapt creative concepts across multiple digital platforms and formats.
Requirements Key Responsibilities
- Conceptualize and design high-quality performance marketing creatives for platforms such as Meta, Google, YouTube, and other digital advertising channels
- Create engaging assets for customer acquisition, retargeting, product launches, promotional campaigns, and brand initiatives
- Develop digital creatives for websites, mobile applications, landing pages, email campaigns, CRM, and other digital touchpoints
- Translate campaign concepts into multiple creative formats, sizes, and platform-specific executions while maintaining a consistent visual identity
- Create static creatives, carousels, GIFs, and basic motion-led assets for digital campaigns
- Collaborate closely with Performance Marketing, Growth, Brand, and Creative teams to understand campaign objectives and deliver effective visual communication
- Design creatives with a strong understanding of engagement, click-through rates, and conversion while maintaining high brand and aesthetic standards
- Develop multiple creative variations for A/B testing, including changes in layouts, messaging hierarchy, hooks, product presentation, and visual treatments
- Rapidly iterate and optimize creatives based on campaign performance, audience insights, and stakeholder feedback
- Work with product imagery, campaign photography, typography, illustrations, graphic elements, and AI-generated assets
- Ensure consistency in visual language across all digital platforms and customer touchpoints
- Manage multiple design briefs and deliver high-quality creative assets within tight deadlines
- Stay updated on emerging digital design trends, advertising formats, consumer behavior, and creative best practices
What We're Looking For
- 6-8 years of experience in graphic or digital design
- Experience working with fashion, beauty, lifestyle, D2C, e-commerce, or consumer brands is preferred
- A strong portfolio demonstrating digital campaigns, performance marketing creatives, and conversion-focused design work
- Excellent understanding of layout, typography, composition, colour theory, visual hierarchy, and brand aesthetics
- Strong knowledge of adapting creative assets across paid social, digital advertising, e-commerce platforms, and owned channels
- Hands-on expertise in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
- Working knowledge of Figma and other relevant digital design tools
- Experience creating creatives for Meta Ads, Google Ads, social media platforms, and e-commerce campaigns
- Ability to work quickly and efficiently without compromising quality or attention to detail
- Strong understanding of performance-driven design, creative testing, and optimization
- Ability to interpret campaign data, audience insights, and performance feedback and translate them into creative improvements
- Excellent communication and collaboration skills
- Comfortable working in a quick-paced and deadline-driven environment
Good-to-Have Skills
- Experience working with fashion, beauty, luxury, or premium lifestyle brands
- Basic knowledge of motion graphics and video editing
- Experience using tools such as After Effects, Premiere Pro, or similar software
- Familiarity with AI-powered creative tools for image generation, ideation, and creative production
- Understanding of e-commerce creatives, product storytelling, and conversion-focused design
- Experience collaborating closely with Performance Marketing and Growth teams
Must-Have Skills
- Performance Marketing & Digital Creative Design
- Adobe Creative Suite
- E-commerce & Conversion-Focused Design
Good-to-Have Skills
- Figma & Digital Design Tools
- Creative Testing & A/B Testing
- Brand & Visual Design
- Motion Graphics
- AI-Powered Creative Tools
📌 Graphic Designer - Digital (Bengaluru)
🏢 Weekday AI (YC W21)
📍 Bengaluru