09 Sep
|
Aspire Hire
|
Thane
Google Ads & YouTube Ads Specialist
Location: Sanpada, Navi Mumbai
Salary: ₹40,000 – ₹80,000+ per month
Experience: 3+ years
Job Type: Full-time
Work Mode: On-site
About the Role
We are looking for an experienced Google Ads & YouTube Ads Specialist with strong hands-on experience in performance marketing and lead generation.
The candidate will be responsible for planning, executing, monitoring, and optimizing Google and YouTube advertising campaigns with a strong focus on qualified lead generation, CPL, conversions, and ROI.
Key Responsibilities
- Plan, launch, and manage Google Ads campaigns.
- Create and optimize YouTube advertising campaigns.
- Generate qualified leads through Google advertising platforms.
- Manage Google Search, Display, and Video campaigns.
- Work on Google Maps and local lead-generation activities.
- Conduct keyword research and audience targeting.
- Monitor CPL, CTR, conversion rate, lead quality, and ROI.
- Optimize campaign budgets and bidding strategies.
- Track conversions and analyze campaign performance.
- Identify and eliminate underperforming keywords, ads, and campaigns.
- Develop strategies to improve lead quality and conversion rates.
- Prepare regular performance reports.
- Scale successful campaigns while maintaining cost efficiency.
- Coordinate with the sales team to evaluate lead quality and campaign outcomes.
Performance Expectations The candidate should have a proven track record of generating high-quality leads through Google platforms.
The role may involve a target of 40+ qualified leads per day, depending on advertising budget, industry, target audience, geography, and conversion funnel.
Lead quality, CPL, conversion rate, and ROI will be considered along with lead volume.
Required Skills
- Google Ads
- YouTube Ads
- Performance Marketing
- Lead Generation
- Google Search Ads
- Google Display Ads
- YouTube Video Advertising
- Google Maps / Local Lead Generation
- Keyword Research
- Campaign Optimization
- Conversion Tracking
- Google Analytics
- Google Tag Manager
- CPL & ROI Optimization
- Lead Tracking & Analytics
Important Facebook Ads and Instagram Ads experience is NOT required for this position.
We are specifically looking for candidates with strong expertise in Google Ads and YouTube Ads.
Candidate Requirements
- Minimum 3 years of relevant hands-on experience.
- Proven experience managing Google Ads campaigns.
- Solid lead-generation experience.
- Good understanding of campaign analytics and optimization.
- Ability to manage advertising budgets independently.
- Strong analytical and problem-solving skills.
- Ability to take ownership of campaign performance.
- Candidates should be able to demonstrate previous campaign results.
Salary ₹40,000 – ₹80,000+ per month
Exceptional candidates with a consistently strong track record in lead generation, campaign optimization, and ROI may be considered for compensation above ₹80,000 per month.
Pay: ₹40,000.00 - ₹80,000.00 per month
Work Location: In person
📌 Google Ads Specialist and Youtube ads Specialist (Thane)
🏢 Aspire Hire
📍 Thane