Executive – Customer Support & Retail Coordination

Company - Jp Agro Innovations Pvt Ltd

Department: Sales & Business Development

Location / HQ: Shastri Nagar, Jammu (North Regional Office)

Function: Farmer Support | Retail Coordination | Sales Support

Industry: Seeds / Agriculture / Agri-Inputs

About JP Agro Innovations Pvt. Ltd.

JP Agro Innovations Pvt. Ltd. is a growing organization in the agriculture and seed industry, focused on building strong channel partnerships, expanding market presence, and delivering quality agricultural solutions to farmers and business partners.

Role Purpose

JP Agro Innovations Pvt. Ltd. is looking for a Customer Support & Retail Coordination Executive to serve as a direct and responsive communication point for farmers and the retail network, providing timely assistance on product-related queries, seed availability, retailer information and basic crop/product guidance, while coordinating with the field and regional teams.

The role will help ensure that farmer requirements and market feedback reach the company quickly and accurately.

Key Responsibilities

1. Farmer Support

- Handle incoming calls from farmers in a professional and helpful manner.
- Understand farmer queries related to seed varieties, product availability, sowing, crop practices and general product information.
- Provide information based on approved company product and technical guidelines.
- Record farmer queries, complaints and feedback accurately.
- Escalate technical or serious crop/product complaints to the appropriate technical or sales team.
- Follow up with farmers until their queries are appropriately addressed.

1. Retail Coordination

- Maintain regular communication with retailers as required.
- Identify farmer demand for specific varieties/products and communicate requirements to the concerned sales team.
- Coordinate with retailers regarding product availability and farmer enquiries.
- Track important retail-level requirements and pending matters.




- Support retailers in connecting farmers with the appropriate field representative.

1. Sales Support

- Generate and record genuine farmer/product enquiries.
- Share potential business leads with the concerned TBM/ASM.
- Follow up on enquiries where required.
- Assist the sales team with information regarding farmer demand and product movement.
- Support order and availability-related coordination between farmers, retailers and the sales team.

1. Farmer & Market Feedback

- Capture feedback regarding seed performance, germination, crop response, farmer satisfaction and market demand.
- Identify recurring farmer concerns and report them to management.
- Record competitor/product feedback received from the market.
- Maintain an organized database of farmer enquiries and feedback.

1. Coordination with Field Team

- Coordinate with TBMs, ASMs and other field personnel for farmer and retailer requirements.
- Forward relevant farmer enquiries to the appropriate territory representative.
- Follow up on cases requiring field visits or technical assistance.
- Ensure that important farmer complaints or opportunities are not left unattended.

1. Records & Reporting

- Maintain accurate records of farmer calls, enquiries, complaints, feedback and follow-ups.
- Maintain retailer and farmer contact databases.
- Prepare periodic reports on call volume, major queries, complaints, product demand and market feedback.
- Highlight recurring issues and important opportunities to the Regional Office.

Key Objective To ensure that farmers and retailers have a reliable direct connection with the company,



while converting farmer feedback and market enquiries into actionable information for the sales and field teams.

Key Interfaces

- Internal:

Senior Manager – Regional Business Development | TBMs | ASMs | Technical Team | Sales | Marketing | Supply Chain
- External:

Farmers | Retailers | Channel Partners | Local Market Contacts

Qualification Requirements

- Graduate in B.Sc. Agriculture, B.Sc. Horticulture, BBA, B.Com, BA, or any relevant graduate discipline.
- Candidates with a diploma/degree in Agriculture or related fields will be preferred.
- 0–3 years of experience in customer support, telecalling, sales support, retail coordination, seeds, agri-inputs, or agriculture-related businesses.
- Freshers with good communication skills and an interest in agriculture may also apply.
- Prior experience in a seed/agri-input company or customer support role will be an advantage.

Ideal Candidate

- Excellent Hindi communication skills; knowledge of the local language will be an advantage.
- Clear, polite and confident telephone communication.
- Interest in agriculture and willingness to understand seed products and crops.
- Strong listening and follow-up skills.
- Valuable basic computer/MS Office skills.
- Ability to maintain accurate records.
- Experience in seeds, agri-inputs, retail, customer support or agriculture-related businesses preferred.
- Candidates will be preferred with strong farmer/customer communication and disciplined office-based coordination.

Key Performance Indicators

- Farmer call response and resolution rate.
- Timely follow-up of farmer enquiries.
- Quality and accuracy of farmer/retailer records.
- Number and quality of actionable sales leads generated.
- Timely escalation of technical/product complaints.
- Retail and field-team coordination effectiveness.
- Quality of farmer and market feedback.

Pay: ₹144,000.00 - ₹200,000.00 per year

Benefits

- Health insurance
- Internet reimbursement
- Life insurance
- Provident Fund

Work Location: In person

📌 Executive – Customer Support & Retail Coordination (Jammu)
🏢 JP AGRO INNOVATIONS
📍 Jammu