'The Current Account – Elite Banker(Virtual sales) is responsible for managing and growing a mapped portfolio of Current Account customers through virtual and digital engagement channels. Operating from a centralized sales or service hub, the role focuses on CASA growth, customer acquisition, relationship deepening, cross-selling of banking products, and delivering a superior customer experience.
The role combines sales-driven relationship management with strong operational discipline and compliance, ensuring customers receive personalized, solution-oriented banking support while adopting digital banking platforms.
Key / Primary Responsibilities :
'• Manage a mapped portfolio of Current Account customers through virtual interactions (calls/digital channels).
- Deepen customer relationships to enhance overall relationship value and wallet share.
- Drive CASA value build-up and acquire recent Current Account customers in line with targets.
- Increase product holding per customer through effective need-based cross-selling.
- Profile customers to identify financial needs and recommend suitable banking solutions.
- Cross-sell banking products including Credit Cards, CMS, POS, Trade Services, Retail and SME Loans, Insurance, Investments, SIPs, and other bank programs.
- Promote and onboard eligible customers to Relationship Banking / Preferred programs.
- Coordinate with branch and internal teams to close working capital, business loans, retail asset, CMS, POS, and trade transactions generated through virtual engagement.
Secondary Responsibilities
'• Support audit requirements and control checks as defined by the bank.
- Contribute to process improvements and best practices in virtual relationship management.
- Collaborate with branch and cross-functional teams to achieve overall business objectives.