Cura has been making wellness products for 27 years. We started selling online recently, our own website, marketplaces, quick commerce, and it's working.

Here's what we can't tell you yet: which of it actually makes money.

Not revenue. Money. After commission, fulfilment fees, freight, gateway charges, discount funding, ad spend, and the returns that come back three weeks later. Somewhere in that stack, some of our SKUs earn well, while others quietly lose. Nobody here can currently say which is which — and we'd rather hire someone to answer that properly than guess for another year.

That's the job.

The Role

You'll own one number, end to end: what a Cura order actually earns, from the cost of making the product to the cash that settles in our bank.

Our plant gives you a per-SKU cost sheet; you're not rebuilding that. Everything that happens to that number after the factory gate is yours: the model that doesn't exist yet, the check that marketplaces are paying us what they owe, and the price floor our e-commerce team sells within.

This is a commercial finance seat, not a reporting seat. The dashboards are a by-product. The decisions are the point.

What You'll Actually Own

- Contribution margin by SKU and by channel — building the model, then keeping it honest as fee structures and product mix shift.
- The full cost stack after the factory gate: commission, fulfilment, storage, freight, gateway charges, discount funding, advertising, e-commerce packaging, and returns and RTO.
- Settlement reconciliation — what each platform owed us against what actually reached the bank, and chasing the difference until it's recovered,



not just noted.
- The margin floor and discount approval grid that our e-commerce team prices and promotes within.
- The price corridor between our online channels and our chemist and distributor trade. Twenty-seven years of offline relationships sit on the other side of an aggressive online promotion — you model that before we decide, not after.
- Go/no-go unit economics on every recent channel, marketplace or SKU listing we're considering.
- The rolling e-commerce P&L; and cash view that our leadership runs the online business from.

You, If This Is for You

- 3–6 years in e-commerce, D2C, or marketplace commercial finance.
- You have personally worked through a raw marketplace settlement file and found what was short. Reading a dashboard someone else built doesn't count, and we will ask you about it.
- You can take a cost sheet, a fee rate card and an order export and build a channel-wise margin model in Excel from nothing — not maintain someone else's.
- You can tell a non-finance person in one sentence why a SKU is losing money on a channel and be understood.
- You know your way around GST and TCS treatment on marketplace payouts well enough to spot an error and raise it.
- CA, CMA or MBA (Finance) is a genuine plus.



Settlement experience matters more to us than qualifications.
- FMCG, wellness, or D2C exposure is useful but not required.

One thing we'll say plainly: you don't need SQL, BI tools, or any engineering background for this. Advanced Excel and commercial judgment are what the work actually runs on.

How We'll Assess You

Two conversations and one paid exercise.

The exercise is the real test: we give you an extract of our cost sheet, a fee rate card, and a genuine order export, and ask you to produce contribution margin by SKU by channel. We pay you for that work. And we care more about the assumptions you write down than the number you land on — telling us what you couldn't determine and how you worked around it counts for more here than a confident figure with the workings hidden.

Where You'll Work

Mohan Nagar, Ghaziabad, Uttar Pradesh. On-site, six days a week, Monday to Saturday.

About Cura

Cura is a wellness brand built on Ayurvedic science. Twenty-seven years old, 65+ patented products, seven owned warehouses, and thousands of doctors across India who recommend our products. We built all of that offline. We're building the digital side of the business now, and this seat is part of how we do it properly rather than quickly.

How to Apply

Send your resume to [email protected], or message me here directly.

If you want to stand out, tell us about a time you found money a platform owed and hadn't paid. What you noticed, how you proved it, and what you got back.

Cura Hai, Toh Health Hai.

📌 Ecommerce Business Finance Manager (Ghaziabad)
🏢 Cura Ayurvedic u0026 Unani
📍 Ghaziabad