Experience: 8-10 Years

Location: Bangalore

Function: E-commerce

Role Purpose

We are looking for an experienced E-commerce Manager to lead and scale our E-commerce business. The role will own the E-commerce P&L;, revenue growth, channel strategy, customer acquisition, marketplace performance and overall digital business growth.

The ideal candidate should have a solid understanding of E-commerce, marketplaces, D2C, digital marketing and commercial management, with a proven track record of building and scaling online businesses.

Key Responsibilities

- Own the E-commerce business strategy, revenue and profitability across all online channels.
- Develop and execute a clear roadmap to scale the E-commerce business and deliver sustainable growth.
- Drive sales through marketplaces, D2C website/app and other digital channels.
- Own key business metrics including GMV, net sales, margins, conversion, AOV, customer acquisition and repeat purchase.
- Develop and manage relationships with key E-commerce and marketplace partners.
- Identify new E-commerce opportunities, platforms, partnerships and revenue streams.
- Lead online assortment, pricing, promotions, visibility and product/category strategy.
- Work closely with Marketing to develop customer acquisition, performance marketing, CRM and retention strategies.
- Use data and analytics to identify growth opportunities and improve conversion, customer experience and profitability.
- Partner with Supply Chain, Operations, Technology, Finance and Marketing to ensure seamless online fulfilment and customer experience.
- Monitor competitor activity,



market trends and consumer behaviour and translate insights into business actions.
- Drive continuous improvement in digital customer journey, website/app experience and online conversion.
- Build dashboards and review business performance regularly, identifying corrective actions to achieve targets.
- Lead and develop the E-commerce team and create a strong performance-driven culture.
- Evaluate and manage E-commerce spends, ensuring strong ROI and commercial discipline.

What We Are Looking For
- 810 years of experience in E-commerce, D2C, Marketplace or Digital Business.
- Proven experience in building, scaling or managing an E-commerce business with clear revenue ownership.
- Strong understanding of marketplaces, D2C, digital marketing, customer acquisition and online merchandising.
- Strong commercial and analytical orientation with the ability to manage revenue and profitability.
- Experience in managing external marketplace/platform partners and negotiations.
- Strong understanding of E-commerce metrics, analytics and performance dashboards.
- Ability to work cross-functionally and influence senior stakeholders.
- Strong entrepreneurial mindset with a builder's approach – someone who can identify opportunities, take ownership and drive execution.
- Excellent communication, stakeholder management and leadership skills.

Key Success Measures
- E-commerce Revenue / GMV growth
- Profitability and contribution margin
- Customer acquisition and CAC
- Conversion rate and AOV
- Repeat purchase / customer retention
- Marketplace growth and channel expansion
- Digital marketing ROI
- New channel / business opportunities launched
- Overall E-commerce business growth and scale

📌 E Commerce Manager (Bengaluru)
🏢 Coffee Day Global
📍 Bengaluru