Role OverviewWe are looking for an experienced DSP / Programmatic Delivery Manager who can independently manage traffic acquisition and campaign delivery for Mobile VAS and digital subscription products through DSPs, ad networks, programmatic platforms and direct publishers.

The person will be responsible for identifying the right traffic sources, launching campaigns, monitoring performance, optimising funnels and ensuring campaigns achieve targeted subscriptions, conversions, CPA/CAC and revenue objectives while maintaining traffic quality and operator/compliance requirements.

Key Responsibilities

- Identify, onboard and manage DSPs, ad networks, programmatic platforms and performance publishers across India and international markets.
- Manage end-to-end campaign delivery for MVAS, subscription and digital content products.
- Launch and scale campaigns across mobile web, in-app, display, native, push and other relevant inventory.
- Negotiate commercial models including CPA, CPL, CPI, CPC, CPM and performance-based buying.
- Work closely with DSPs and publishers to achieve agreed daily/monthly conversion and subscription targets.
- Monitor the complete funnel:
- Impression → Click → Landing Page → Subscription/Conversion → Billing
- Analyse campaign performance using CTR, CR, CPA, CAC, ROI, ARPU and other relevant KPIs.
- Optimise campaigns by publisher, placement, GEO, device, OS, carrier/operator, creative and traffic source.
- Identify high-performing traffic sources and scale them while pausing or correcting underperforming inventory.
- Monitor traffic quality and identify suspicious patterns, bot traffic, click fraud or abnormal conversion behaviour.
- Ensure campaigns follow operator,



aggregator, advertising and MVAS compliance requirements.
- Coordinate with internal technology, product, creative and operations teams for tracking, landing pages, integrations and campaign launches.
- Maintain DSP/publisher-wise delivery and performance reports.
- Develop new publisher/DSP relationships across Africa, Middle East, Asia and other emerging MVAS markets.
- Take ownership of campaign profitability and delivery rather than simply managing platform operations.

Required Skills
- Strong understanding of DSPs, programmatic advertising and mobile performance marketing.
- Experience handling mobile acquisition or subscription-based campaigns.
- Understanding of tracking platforms, attribution, postbacks, pixels and campaign URLs.
- Strong knowledge of CPA/CAC optimisation and conversion funnels.
- Ability to analyse publisher/source-level campaign data.
- Robust negotiation and publisher relationship-management skills.
- Knowledge of telecom/MVAS traffic and carrier-based campaigns will be a major advantage.

Preferred BackgroundCandidates from:
- Mobile VAS companies
- Telecom aggregators
- DSPs / Ad Networks
- Mobile performance agencies
- Subscription/content businesses
- Affiliate/performance marketing networks

Key KPIsPerformance will primarily be measured on: Campaign Delivery | Subscriptions/Conversions | CPA/CAC | ROI | Traffic Quality | Publisher/DSP Scaling | Revenue Delivery | Compliance

Ideal Candidate

- We are looking for someone who is numbers-driven, commercially sharp and execution-focused—someone who understands where to buy quality mobile traffic, how to optimise it and how to scale successful MVAS campaigns profitably.

📌 DSP / Programmatic Delivery Manager – MVAS (Gurugram)
🏢 Arshiya Infosolutions
📍 Gurugram