Company Description

OSN Academy is India’s leading academy for English Literature and a top institute for UGC NET, JRF, SET, and UPSC IAS/PCS Mains preparation. Founded in 1998 by Dr.

Anurag

Agrawal, the academy has over two decades of experience mentoring aspirants for a wide range of competitive examinations in English Literature. OSN Academy is known for expert faculty, carefully designed study material, and regularly updated test series aligned with changing exam patterns. The academy focuses on personalized mentoring and quality education that helps learners turn aspirations into concrete achievements. Thousands of successful aspirants have chosen OSN Academy as their preferred launchpad for careers in academia and civil services.

Role Description The Digital Operations & Marketing Manager is a full time, on-site role based in Lucknow. This role involves planning and executing digital marketing campaigns, overseeing social media channels, and managing online brand presence for OSN Academy. The manager will track and analyze web performance metrics, optimize digital funnels, and drive lead generation initiatives to support admissions and enrollment goals.

Daily responsibilities include coordinating with academic and administrative teams, updating website and digital assets, managing paid and organic campaigns, and ensuring consistent, targeted communication with prospective and current learners. The role also includes monitoring industry trends, recommending new digital strategies,



and maintaining compliance with data privacy and platform policies.

Qualifications

- Candidates should possess strong skills in Digital Marketing and Marketing, with experience designing and managing online campaigns.
- Candidates should possess skills in Social Media Marketing, including content planning, platform management, and audience engagement.
- Candidates should possess skills in Lead Generation, with the ability to build and optimize funnels that convert prospects into enrolled learners.
- Candidates should possess skills in Web Analytics, including the use of tools such as Google Analytics or similar platforms to assess performance and inform decisions.
- Relevant experience in education or edtech marketing, especially in test preparation or coaching institutes, is beneficial.
- Strong communication and coordination skills, with the ability to collaborate effectively with faculty and operations teams.
- Proficiency in basic design or content tools (e.g., Canva, email marketing platforms, CRM systems) is an advantage.
- Proficiency in WordPress, including website setup, theme customization, plugin management, and troubleshooting, with the ability to maintain and update the institution's website independently.
- Bachelor’s degree in IT or a related field is preferred, along with prior experience in digital or performance marketing roles.

Experience

2+ years (preferred)

Salary

Based on experience

📌 Digital Operations & Marketing Manager (Lucknow)
🏢 OSN Academy
📍 Lucknow