Responsibilities:

- Develop integrated digital media strategies.
- Generate paid media plans and execute paid campaigns.
- Prepare and deliver presentations.
- Coordinate the implementation of digital media plans.
- Create and manage digital campaign budgets.
- Negotiate and purchase digital advertising space.
- Collaborate with internal departments to deliver fully integrated campaigns.
- Track digital campaign performance.
- Analyze campaign metrics, prepare performance reports, and provide recommendations.
- Monitor market trends and identify new digital opportunities.

Candidate Profile

- Bachelor's degree in Communication, Marketing, or Advertising.
- At least two years of digital marketing experience.
- Experience with campaign management and ad serving technology, including Google Analytics.
- Deep knowledge of paid search, display advertising, SEO, and social media advertising.
- Strong communication and presentation skills.
- Analytical thinking and problem-solving abilities.
- Organizational and time management skills.

Skills and Qualifications

Digital media planners should have excellent communication skills, a broad knowledge of media channels and trends,



and analytical skills. Typically, employers require a bachelorΓÇÖs degree in business administration, marketing, or a related field, as well as the following abilities:

- Analytical skills -analyzing data and campaign results requires an ability to observe patterns or anomalies in information
- Teamwork ΓÇô an ability to maintain a skilled and polite manner and be approachable are helpful when working closely with other members of the digital team, different departments, and with external contacts
- Numerical abilitiesΓÇô digital media planners should have great numeracy skills as they manage budgets, negotiate prices, and analyze data
- Decision-making skillsΓÇô digital media planners design campaigns and create media strategies to increase brand awareness; they also negotiate with external companies and agencies.
- Computer skills ΓÇô much of a digital media plannerΓÇÖs day is spent using a computer, from monitoring digital trends and channels to analyzing statistics and creating campaigns.

📌 Digital Media Planner (New Delhi)
🏢 Crayon Advertising
📍 New Delhi