- Digital Marketing Manager

- Job Summary
- Goldstone Hospitality is looking for a creative, analytical, and result-oriented Digital Marketing Manager to lead the company’s digital presence, online marketing, social media, performance marketing, content strategy, and digital brand growth.

- The candidate will be responsible for developing and executing digital marketing strategies that increase brand awareness, customer engagement, online visibility, enquiries, bookings, footfall, and revenue across our hospitality brands.

- Key Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business and revenue objectives.

- Manage the complete digital presence of the company and its hospitality brands.

- Plan and manage Instagram, Facebook, YouTube, Google Business Profile, LinkedIn, and other relevant platforms.

- Develop monthly social media calendars, campaigns, promotions, and content strategies.

- Coordinate with graphic designers, photographers, videographers, influencers, and external agencies to produce high-quality content.

- Manage Meta Ads, Google Ads, YouTube Ads, and other paid advertising campaigns.

- Plan campaigns for brand awareness, lead generation, bookings, events, offers, launches, and customer acquisition.

- Monitor advertising budgets, campaign performance, CPL, CPA, ROAS, conversions, and overall marketing ROI.

- Conduct market research, competitor analysis, audience research, and trend analysis.

- Develop strategies to increase organic reach, followers, engagement, website traffic, enquiries, and conversions.

- Manage and optimize the company website, landing pages, online listings, and digital touchpoints.

- Implement SEO, local SEO, Google Business Profile optimization,



and online reputation management.

- Monitor and manage online reviews, ratings, comments, messages, and customer interactions.

- Develop email, WhatsApp, SMS, and CRM-based marketing campaigns where required.

- Plan influencer marketing and collaboration campaigns with relevant creators and local personalities.

- Track customer acquisition sources and identify the most effective digital channels.

- Use analytics and reporting tools to evaluate campaign performance and make data-driven decisions.

- Prepare weekly and monthly digital marketing performance reports for management.

- Work closely with the Operations, Sales, F&B;, and Management teams to promote offers, events, launches, and business initiatives.

- Maintain consistent brand identity, tone of communication, visual standards, and messaging across all digital platforms.

- Stay updated with changing social media algorithms, advertising platforms, digital trends, AI tools, and emerging marketing opportunities.

- Identify new digital platforms and innovative marketing opportunities to strengthen the brand.

- Manage external digital marketing agencies and freelancers, where applicable.

- Ensure all digital marketing activities are executed within approved budgets and timelines.

- Take ownership of digital marketing performance and continuously improve campaign effectiveness.





- Key Performance Indicators (KPIs)
- Digital brand awareness and reach

- Social media growth and engagement

- Website traffic and organic visibility

- Leads and customer enquiries
- Bookings and conversions generated through digital channels

- Cost per lead / customer acquisition cost

- Advertising ROI / ROAS

- Online ratings and reviews

- Campaign performance
- Revenue generated through digital marketing

- Candidate Profile
- 3–7+ years of experience in Digital Marketing, preferably in hospitality, hotels, restaurants, cafs, resorts, lifestyle, retail, or consumer brands.

- Strong hands-on experience with Meta Ads and Google Ads.

- Good understanding of Instagram and social media marketing.

- Experience in content planning and digital brand building.

- Strong understanding of SEO, Google Analytics, Google Business Profile, and performance marketing.

- Experience with influencer marketing and local marketing will be an advantage.

- Strong analytical and problem-solving skills.

- Excellent communication and coordination skills.

- Creative mindset with a robust understanding of branding and visual communication.

- Ability to manage multiple campaigns and projects simultaneously.

- Should be proactive, target-oriented, and comfortable working in a fast-paced hospitality environment.

- Key Skills
- Digital Marketing | Performance Marketing | Social Media Marketing | Meta Ads | Google Ads | SEO | Local SEO | Content Marketing | Instagram Marketing | Influencer Marketing | Lead Generation | Google Analytics | Brand Marketing | Campaign Management | Online Reputation Management | CRM Marketing | Hospitality Marketing

📌 Digital Media Specialist (Lucknow)
🏢 Goldstone Hospitality
📍 Lucknow