Experience: 2–5 Years

Location: Gurugram / Delhi only

Work Mode: On-site

Key Responsibilities

· Plan, execute and optimize Google Ads/PPC campaigns with a focus on traffic, leads, conversions and ROI.

· Manage technical SEO activities, including on-page optimization, website health, indexing, keyword performance and Search Console.

· Support LinkedIn marketing and lead-generation activities, including organic and paid campaigns.

· Drive B2C digital marketing initiatives across relevant channels and support B2B lead generation programs.

· Track and analyze campaign performance using GA4, Google Search Console and other analytics/reporting tools.

· Monitor key metrics such as traffic, conversions, CPL, CAC, campaign ROI and overall channel performance.

· Work on landing page optimization, including content, CTAs, user journeys and conversion improvements.

· Manage day-to-day website updates and basic website administration, coordinating with internal/technical teams where required.

· Explore and implement AI tools, marketing automation and other productivity solutions to improve campaign execution and efficiency.

· Work closely with content, design, sales and business teams to align digital marketing activities with business objectives.

· Regularly identify opportunities to improve organic visibility, paid performance, lead quality and conversion rates.

Must-Have Skills & Knowledge

· 2–5 years of hands-on digital marketing experience.

· Strong practical knowledge of Technical SEO & Google Ads / PPC.





· Experience with LinkedIn Marketing.

· Proven B2C marketing experience.

· Understanding of B2B lead generation.

· Hands-on experience with GA4, Google Search Console and campaign analytics.

· Understanding of campaign ROI, CPL, CAC, conversion rates and performance metrics.

· Experience with Landing Page Optimization and CRO.

· Experience with AI tools and marketing automation.

· Client-facing experience with the ability to present marketing strategies/services, explain digital marketing activities and communicate confidently with clients.

Preferred

· Previous experience working in a digital marketing / performance marketing agency.

· Experience handling multiple campaigns, clients or markets.

· Experience working with international markets would be an advantage.

· Prior experience in the iGaming industry is preferred.

· Experience working with CRM platforms and/or Affiliate Marketing will be an added advantage.

What We Are Looking For

· Someone who is hands-on and execution-oriented, not only strategy-focused.

· Robust understanding of numbers and campaign performance.

· Ability to independently manage tasks and take ownership.

· Curiosity to learn new tools, especially AI and automation.

· Good communication and collaboration skills.

· A performance-driven mindset with a focus on measurable business outcomes.

Location

Gurugram / Delhi NCR

Candidates currently based in other locations may also apply if they are willing to relocate to Gurugram/Delhi NCR.

📌 Digital Marketing Specialist (Gurugram)
🏢 Skilrock Technologies
📍 Gurugram