Company Description PasscodeTech is a growing technology-focused company specializing in digital solutions that help organizations strengthen their online presence and customer engagement. The team combines technical expertise with practical marketing strategies to deliver measurable results across various industries. PasscodeTech values innovation, data-driven decision-making, and cooperative problem-solving.

Team members are encouraged to share ideas, learn continuously, and contribute to impactful digital initiatives.

Role Description This full-time, on-site Digital Marketing Specialist role is based in Coimbatore. The specialist will plan, execute, and optimize digital marketing campaigns across channels such as social media, search, and email to increase brand visibility and lead generation.

Responsibilities include managing social media accounts, creating and scheduling content, monitoring campaign performance, and analyzing web analytics to improve results. The role involves coordinating with internal teams to align messaging, ensuring brand consistency across platforms, and preparing regular performance reports.



The specialist will also stay updated on digital marketing trends and recommend new strategies and tools to enhance overall marketing effectiveness.

Qualifications

- Candidates should possess strong Digital Marketing and Online Marketing skills, including experience with campaign planning and execution.
- Candidates should possess Social Media Marketing skills, with the ability to manage platforms, engage audiences, and create relevant content.
- Candidates should possess Web Analytics skills, with the ability to interpret data, track KPIs, and optimize campaigns based on insights.
- Candidates should possess clear and professional Communication skills, including the ability to collaborate with cross-functional teams and present findings.
- Beneficial qualifications include familiarity with SEO/SEM, content marketing, and marketing automation tools.
- A bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience, is preferred.
- Prior experience in a digital marketing role and knowledge of industry-standard tools (e.g., Google Analytics, social media management platforms) will be an advantage.

📌 Digital Marketing Specialist (Coimbatore)
🏢 PasscodeTech
📍 Coimbatore