- Researching, writing, proofreading accurate & engaging copies across all types of content writing verticals.
- Updating SEO copies + trends/news-worthy stories for user growth as per the monthly & quarterly content plans.
- Scouting ideas and brainstorming sessions with the desk & team at large.
- Production (uploading + go-live) with daily content units as per the desk structure allocated by the Head of content or/and Desk Head.
- Developing content structures and programming with a view to have competitive advantage across each genre and vertical.
- Implementation of accurate & authentic copies free from plagiarism with internal/external experts.
- Negotiating on the company s behalf with all key vendors and suppliers necessary for Image subscription, news/video agencies, etc.
- Tracking SEO growth by culling out data from the tools used internally and analysing it,
followed by sensible data-backed decisions to tweak the stream of content production wherever needed.
- Regular liasoning with the Marketing & Product teams for quick action and measuring story impact via Organic, Social and referral traffic.
- Liasoning closely with the Video/social/SEO teams for audio-visual production of content (internal and outsourced, both), if required.
- Staying in touch with the centralised and local Product teams for issue resolution on the site wrt to UI/UX, page layouts, tool performance, new releases, CMS concerns etc.
- Train the junior writers, interns/trainee writers to follow in-house stylesheet and industry best-practices as per company policies & the laid-out content strategy.