Roles & Responsibilities:

- Develop and execute the overall marketing strategy aligned with business goals.

- Create quarterly and annual marketing plans with defined KPIs.

- Identify new growth opportunities, marketing channels, and campaign ideas.

- Build and optimize a scalable outbound lead generation engine.

- Drive email marketing, LinkedIn outreach, WhatsApp campaigns, webinars, and marketing automation.

- Work closely with the sales team to improve lead quality, nurturing, and conversion

- Oversee the company's content strategy and brand communication across all channels.

- Manage the creation of blogs, case studies, newsletters, brochures, presentations, videos, social media, and website content.

- Ensure consistent messaging and robust brand positioning.

- Plan and manage digital campaigns across Google Ads, LinkedIn, Meta, YouTube, and other relevant platforms in coordination with external agencies.

- Drive website traffic, lead generation, SEO, content marketing, and conversion optimization.





- Monitor campaign performance and continuously improve marketing ROI.

- Coordinate with SEO, advertising, design, content, and web development agencies to ensure timely execution of marketing initiatives.

- Plan and execute webinars, customer events, exhibitions, product launches, and other marketing campaigns.

- Support sales with targeted campaigns, marketing collateral, and performance reporting.

Desired Skills & Experience:

- 4+ years of experience in Digital Marketing, Growth Marketing, or B2B Marketing.

- Strong understanding of lead generation, digital marketing, content marketing, and marketing automation.

- Experience managing agencies and coordinating cross-functional teams.

- Analytical mindset with excellent communication and project management skills.

- Experience in B2B software, SaaS, ERP, or technology companies will be preferred

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📌 Digital Marketing Manager (Mumbai)
🏢 Software@work India
📍 Mumbai