Key Responsibilities

1. Lead Generation

- Develop and implement effective digital strategies for generating quality leads.

- Generate leads through Google Ads, Meta Ads, Instagram, Facebook, LinkedIn, WhatsApp and other digital platforms.

- Monitor lead quality, conversion rates and cost per lead.

- Coordinate with the Sales Team for proper follow-up and conversion of leads.

- Maintain and analyze lead-generation reports.

2.

Social Media

Management

- Manage and regularly update company social media handles including Facebook, Instagram, LinkedIn, YouTube and other relevant platforms.

- Create and maintain a monthly social media content calendar.

- Develop engaging content, posts, reels, videos, stories and promotional creatives.

- Increase followers, engagement, reach and brand visibility.

- Monitor comments, messages and customer interactions on social media.

3.

Digital Campaign

Management

- Plan, launch and manage paid advertising campaigns on Google, Facebook, Instagram and other platforms.

- Set campaign objectives, target audiences, budgets and KPIs.

- Regularly monitor campaign performance and optimize campaigns for better results.

- Conduct A/B testing of advertisements, creatives, audiences and landing pages.





- Prepare campaign performance reports for management.

4. Website & SEO

- Manage and update company website content.

- Implement basic SEO strategies to improve organic traffic and search engine rankings.

- Conduct keyword research and monitor website traffic and performance.

- Coordinate with website developers/designers whenever required.

5. Content & Brand Promotion

- Develop digital marketing content for products, offers, launches and company activities.

- Coordinate with graphic designers, video editors and other team members for marketing creatives.

- Ensure all digital communication follows the company's branding guidelines.

- Promote company products and brand across appropriate digital channels.

6. Analytics & Reporting

- Track and analyze performance using tools such as Google Analytics, Google Ads Manager, Meta Business Suite and other marketing tools.

- Prepare weekly and monthly digital marketing reports.

- Analyze ROI, CPL, CTR, conversion rates, engagement and campaign performance.

- Identify opportunities to improve digital marketing results.

📌 Digital Marketing Manager (Sonipat)
🏢 Priniti Foods
📍 Sonipat