Digital Marketing Manager – Strategic Marketing & Growth

? Location: Mohali | Onsite

? Experience: 6+ Years

? Working Days: 5 Days

⏰ Shift: Day Shift

About the RoleWe are looking for an experienced Digital Marketing Manager who can take ownership of both marketing strategy and execution.

The ideal candidate should have strong experience in Strategic Marketing Planning, Market Analysis, Go-To-Market (GTM) Strategy, Product Launch Planning, and Digital Growth, along with hands-on expertise in SEO, AIO, AEO, PPC, SMO, Content Marketing, and Marketing Automation.

Experience in AI, SaaS, IT Services, Blockchain, or Web3 will be highly preferred.

Key Responsibilities

- Develop and execute end-to-end digital and strategic marketing strategies aligned with business goals.
- Conduct market research, competitor analysis, customer analysis, and industry research to identify growth opportunities.
- Create annual, quarterly, and monthly marketing plans and growth strategies.
- Develop and execute Go-To-Market (GTM) strategies for products and services.
- Plan and execute product launches, including positioning, messaging, campaigns, channels, and lead-generation strategies.
- Define target audiences, customer segments, value propositions, and marketing positioning.
- Manage and optimize SEO, AIO, AEO, PPC, SMO, Content Marketing, and Digital Campaigns.
- Develop lead-generation, demand-generation, customer acquisition, and marketing automation strategies.
- Manage PPC campaigns across Google, Meta, LinkedIn, and other relevant platforms.




- Track marketing performance, campaign ROI, leads, conversions, traffic, rankings, and revenue contribution.
- Use tools such as GA4, Google Search Console, SEMrush, Ahrefs, and other marketing platforms for performance analysis.
- Work closely with Sales, Product, Business Development, Design, Content, and Technology teams to execute marketing initiatives.
- Lead, mentor, and manage the Digital Marketing team and drive performance against defined KPIs.

Requirements
- 6+ years of experience in Digital Marketing, Strategic Marketing, Growth Marketing, or Product Marketing.
- Solid experience in Marketing Strategy, Strategic Planning, Market Analysis, and Marketing Planning.
- Proven experience in GTM Strategy and Product Launch Planning.
- Strong hands-on expertise in SEO, AIO, AEO, PPC, SMO, and Marketing Automation.
- Experience with B2B, SaaS, IT Services, AI, Blockchain, or Web3 projects/products.
- Strong understanding of Lead Generation, Demand Generation, B2B Marketing, and Customer Acquisition.
- Strong analytical, strategic, communication, and leadership skills.
- Data-driven and result-oriented approach with a focus on traffic, leads, conversions, growth, and ROI.

Why Join Us?
- Opportunity to work on AI, SaaS, Blockchain & Web3 projects.
- Opportunity to own marketing strategy, GTM, and product launches.
- Work in a growth-oriented technology environment.
- Opportunity to lead and build marketing initiatives from strategy to execution.

📌 Digital Marketing Manager (India)
🏢 eminence technology
📍 India