Roles & Responsibilities

- Lead the entire e-commerce ecosystem including influencer marketing, branding, website, and e-commerce strategy

- Build and execute business expansion strategies for domestic and international markets

- Develop integrated campaigns across performance marketing, social media, influencers, and content

- Manage marketplace and website performance, pricing, promotions, and visibility

- Own online revenue targets and P&L; management with focus on ROAS, CAC, LTV, conversion optimization

- Build, lead, and manage the e-commerce and marketing team (20+ members across branding, influencer, content, SEO, marketplace, and website teams)

- Identify and develop new business partnerships and revenue opportunities in international markets

- Collaborate cross-functionally with operations, product, and finance teams

- Establish data-driven decision making culture and continuously optimize high-performing initiatives

Ideal Candidate

- Robust Online Marketing / E-commerce Leadership Profile with P&L; ownership and digital growth expertise

- Mandatory (Experience 1): Must have 8+ years in E-commerce Digital Marketing or Growth roles

- Mandatory (Experience 2): Must have taken end-to-end ownership of an online business — strategy building, revenue growth, and P&L; management.

- Mandatory (Experience 3): Must have strong experience managing websites and marketplaces (assortment, pricing,



promotions, visibility, content, conversion, sales growth).

- Mandatory (Experience 4): Must have hands-on experience across performance marketing, branding, social media, influencer, and content strategy.

- Mandatory (Experience 5): Must have a proven track record managing revenue targets and marketing budgets, with a strong grasp of ROAS, CAC, AOV, LTV, conversion optimization, and retention.

- Mandatory (International): Must have international-market e-commerce experience (mandatory per client) — ideally GCC/Dubai, Australia, US, or Germany — alongside domestic expansion experience.

- Mandatory (Team Management): Must have experience building and leading high-performing e-commerce/marketing teams

- Mandatory (Skill): Must have a strong commercial mindset — balancing growth, brand building, and profitability — with an entrepreneurial, ownership-driven approach

- Mandatory (Note): Office-based role in Pune (NIBM), 6 days/week, 10 AM–7 PM; must be open to relocating to Pune.

- Preferred (Company): Candidates from a brand / product-based e-commerce (D2C) companies are preferred

Pay: From ₹80,000.00 per month

Benefits

- Paid sick time

- Paid time off

Application Question(s)

- Your Current CTC and Your Notice Period

Experience

- Total: 8 years (Required)

Work Location: In person

📌 Digital Marketing Lead (Pune)
🏢 Qualitrix Technologies
📍 Pune