This role is with our client, a growing consumer-focused brand operating in the footwear and lifestyle space. The company combines product innovation, technology, quality, comfort, and sustainability to build products for modern consumers.

The organization is in an exciting growth phase and is focused on expanding its digital presence, strengthening its brand, and scaling across domestic and international markets.

- Location: Pune
- Work Mode: Work from Office
- Experience: 8–12 Years
- Employment Type: Full-Time
- Working Days: 6 Days/Week
- Working Hours: 10:00 AM – 7:00 PM
- Reporting To: CEO

About The Role We are looking for an experienced Digital Marketing Head to take end-to-end ownership of the company's online business, including e-commerce strategy, digital growth, brand building, revenue, and P&L; management. The ideal candidate will have strong experience scaling consumer or D2C businesses and will be comfortable working across performance marketing, marketplaces, website growth, influencer marketing, content, SEO, and brand building.

This is a leadership role involving management of a large cross-functional team and close collaboration with senior leadership.

Key Responsibilities

E-commerce &

- Business Growth

- Own and drive the overall e-commerce strategy across website and marketplaces.
- Take end-to-end ownership of online revenue and business performance.
- Develop and execute growth strategies across domestic and international markets.
- Identify new business partnerships and revenue opportunities.
- Drive international market expansion and market-entry initiatives.
- Balance growth, profitability, customer acquisition, retention, and brand building.

Digital Marketing &

- Brand Strategy

- Develop and execute integrated digital marketing campaigns across multiple channels.
- Lead performance marketing strategy and continuously optimize campaign performance.
- Develop influencer and creator-led growth initiatives.
- Oversee social media, content, SEO, and digital brand-building activities.
- Build a consistent and scalable digital presence across channels.




- Identify and scale high-performing marketing initiatives.

Website &

- Marketplace Management

- Own website and marketplace performance.
- Manage assortment, pricing, promotions, visibility, and content.
- Improve website conversion rates and overall customer experience.
- Drive improvements in traffic, conversion, repeat purchases, and average order value.
- Continuously optimize marketplace and website sales performance.

Revenue &

- P&L; Management

- Own online revenue targets and P&L; performance.
- Manage marketing budgets and channel-level investments.
- Track and optimize key business metrics including:
- ROAS
- CAC
- AOV
- LTV
- Conversion Rate
- Retention

- Use business and customer data to identify growth opportunities.
- Establish a strong data-driven decision-making culture across the team.

Team Leadership

- Lead and manage a high-performing e-commerce and digital marketing team.
- Build clear goals, accountability structures, and performance standards.
- Develop team capabilities and encourage solid cross-functional collaboration.
- Oversee functions including:
- Branding
- Influencer Marketing
- Content
- SEO
- Marketplace Management
- Website Management

Cross-Functional Collaboration

- Work closely with Operations, Product, Finance, and other business functions.
- Align e-commerce and marketing initiatives with overall business objectives.
- Ensure commercial, operational, and marketing teams are aligned on growth priorities.
- Continuously test, evaluate, and scale new growth opportunities.

What We're Looking For

- 8+ years of experience in E-commerce, Digital Marketing, Growth, or related leadership roles.
- Proven experience taking end-to-end ownership of an online business.




- Strong experience with revenue growth and P&L; management.
- Experience managing websites and marketplaces.
- Strong understanding of:
- Performance Marketing
- Brand Strategy
- Social Media
- Influencer Marketing
- Content Strategy
- SEO

- Proven experience managing significant revenue targets and marketing budgets.
- Strong understanding of ROAS, CAC, AOV, LTV, conversion optimization, and retention.
- Experience building and managing high-performing teams.
- Strong commercial and analytical mindset.
- Entrepreneurial and ownership-driven approach to business growth.

International E-commerce Experience International E-commerce Experience Is Mandatory For This Role.

Candidates should have experience operating, managing, or scaling an e-commerce business in at least one international market.

Experience across markets such as the following will be preferred:

- GCC / Middle East
- Australia
- United States
- Germany
- United Kingdom
- Southeast Asia

Experience managing both domestic and international markets will be strongly preferred.

Preferred Background

- Experience working with a D2C, consumer, product-based, or e-commerce brand.
- Experience scaling a growing consumer business.
- Strong understanding of consumer behavior and online customer journeys.
- Exposure to international expansion and market-entry strategies.
- Experience managing large cross-functional marketing teams.
- Strong analytical and data-driven approach to decision-making.

Work Requirements

- This is a work-from-office role based in Pune.
- The role requires working 6 days per week.
- Working hours are 10:00 AM – 7:00 PM.
- Candidates based outside Pune should be willing to relocate.
- Candidates who can join within 30 days are preferred.
- Notice periods of up to 60 days may be considered.
- Candidates with a 90-day notice period will not be suitable.

Interview Process

- Screening Round
- First Interview
- Final Interview with CEO

Skills: customer,digital marketing,digital,management

📌 Digital Marketing Head (Pune)
🏢 YourfriendlyHR
📍 Pune