Company Profile:

Synersoft is a recognized innovator in SME-IT solutions, with its flagship technology, BLACKbox . BLACKbox helps SMEs simplify their needs related to data preservation, information security, productivity enhancement, and fraud protection . The company has thousands of customers across Ahmedabad, Mumbai, Pune, Vadodara, Surat, and Bangalore.

Key Responsibilities:

- Plan and execute digital marketing campaigns across SEO, SEM, social media, email marketing, and display advertising .
- Develop and manage the company's social media presence across relevant platforms.
- Generate leads through digital marketing campaigns and optimize campaigns for better conversions.
- Plan, execute, and measure campaigns, experiments, and conversion tests .
- Monitor and analyze campaign performance based on ROI and KPIs .
- Identify market trends and insights and optimize marketing spend and campaign performance accordingly.
- Collaborate with internal teams to create landing pages and improve user experience .
- Analyze the end-to-end customer journey across multiple channels and optimize conversion funnels .
- Manage and optimize Google Ads, Facebook/Instagram Ads, LinkedIn Ads , and other relevant advertising platforms.
- Optimize website and social media content to improve reach, engagement, and conversions .
- Create and execute SMS and email marketing campaigns .
- Coordinate with external agencies and vendors whenever required.




- Stay updated with emerging digital marketing trends and technologies and recommend relevant opportunities for adoption.
- Design and coordinate marketing materials such as brochures, pamphlets, and other promotional creatives .
- Manage and monitor the company's social media accounts and improve key metrics such as likes, shares, engagement, and followers .

Candidate Profile:

- Proven experience as a Digital Marketing Executive or in a similar role.
- Strong understanding of digital marketing concepts and strategies .
- Hands-on experience with Google Ads, SEO, Facebook/Instagram Ads, LinkedIn Ads , and other digital marketing platforms.
- Experience in lead generation through digital marketing .
- Positive understanding of social media management and advertising .
- Content creation and creative writing skills .
- Strong analytical and problem-solving abilities.
- Excellent communication and interpersonal skills .
- Ability to identify digital marketing trends and implement effective growth strategies.

Experience: 2–6 years of relevant experience , with a minimum of 3 years of hands-on experience in Google Ads, SEO, LinkedIn Ads, Facebook/Instagram Ads, and social media marketing .

Preferred Skills:

SEO | Google Ads | SEM | Facebook Ads | Instagram Ads | LinkedIn Ads | Social Media Marketing | Lead Generation | Email Marketing | SMS Marketing | Content Marketing | Analytics | Conversion Optimization

📌 Digital Marketing Executive (Ahmedabad)
🏢 UnitedSMEs
📍 Ahmedabad