- Location _ Hyderabad (Jubilee Hills) In office
- Exp – 2 to 3 yrs (Execution of WhatsApp and Text Message Campaign)
- Preference – Immediate joiner

POSITION SUMMARY We are looking for a Digital Marketing Executive with 2–3 years of experience in executing

WhatsApp and SMS marketing campaigns. The ideal candidate should have hands-on experience in managing bulk messaging campaigns, customer segmentation, campaign scheduling,

performance tracking, and marketing automation

JOB RESPONSIBILITIES

- Execute and manage WhatsApp and SMS campaigns for customer acquisition, engagement, lead nurturing, and promotional activities.
- Create campaign schedules and ensure timely execution.
- Segment customer databases for targeted communication.
- Coordinate with internal teams to understand campaign requirements.
- Monitor campaign performance, including delivery, open rates, CTR, and conversions.
- Prepare campaign performance reports and recommend improvements.
- Ensure compliance with TRAI and WhatsApp communication guidelines.
- Coordinate with external vendors and messaging platform providers.




- Maintain campaign records and customer databases.
- Support digital marketing initiatives across various customer touchpoints.

EDUCATIONAL QUALIFICATION, KNOWLEDGE & SKILLS

Required Skills

- 2–3 years of experience in WhatsApp and SMS campaign execution.
- Experience with WhatsApp Business API, SMS Gateway, or messaging platforms.
- Knowledge of campaign management and marketing automation tools.
- Good understanding of customer segmentation and data management.
- Strong analytical and reporting skills.
- Proficiency in Microsoft Excel.
- Excellent communication and coordination skills.
- Ability to manage multiple campaigns and meet deadlines.

Preferred Qualifications

- Bachelor’s degree in marketing, Business Administration, or a related field.
- Experience in NBFC, FinTech, Banking, or Financial Services is preferred.
- Knowledge of CRM tools and customer lifecycle marketing will be an added advantage.

📌 Digital Marketing Executive (WhatsApp and SMS Marketing) (Hyderabad)
🏢 Asian Hires
📍 Hyderabad