Key Roles & ResponsibilitiesPerformance Marketing

- Plan, create and manage Google Ads campaigns.
- Execute Search, Display, Performance Max (P-Max), Shopping and Video campaigns.
- Manage YouTube advertising campaigns.
- Optimize campaigns to improve ROI, ROAS, CTR and Conversion Rates.
- Conduct keyword research and competitor analysis.

Social Media Marketing

- Manage Facebook Marketing Campaigns.
- Manage Instagram Marketing Campaigns.
- Manage LinkedIn Marketing Campaigns.
- Create organic and paid social media strategies.
- Increase followers, engagement and brand awareness.
- Manage community interactions and social reputation.

Video Marketing & Reels

- Create and publish YouTube Shorts.
- Create Instagram Reels.
- Create Facebook Reels.
- Develop engaging video content strategies.
- Coordinate with graphic designers and video editors.

Search Engine Optimization (SEO)

- Perform On-Page SEO optimization.
- Perform Off-Page SEO activities.
- Technical SEO implementation.
- Website speed optimization.
- Backlink strategy management.
- Improve search engine rankings.

Content Marketing

- Create blogs and articles.
- Prepare website content.
- Email marketing content.
- Landing page content optimization.
- AI-assisted content creation.

Lead Generation

- Generate qualified leads through digital channels.
- Develop lead nurturing workflows.
- Improve conversion funnels.
- Coordinate with sales teams for lead closure tracking.
- CRM integration and lead management.

AI-Powered Marketing Candidate should have practical knowledge of:

- ChatGPT
- Microsoft Copilot
- Gemini AI
- Claude AI
- Perplexity AI
- Midjourney
- Canva AI
- AI Content Generators
- AI Image Generation Tools
- AI Video Creation Platforms




- Marketing Automation Tools

Responsibilities include:

- AI-assisted ad copy generation.
- AI-powered campaign optimization.
- AI-based audience segmentation.
- Automated content production.
- AI-driven customer engagement strategies.

Marketing Automation

Work on:

- HubSpot
- Zoho Campaigns
- Mailchimp
- Brevo
- ActiveCampaign
- WhatsApp Marketing Automation

Responsibilities:

- Email automation setup
- Lead nurturing sequence setup
- Customer journey automation
- CRM workflow automation

Analytics & Reporting

- Google Analytics 4 (GA4)
- Google Search Console
- Google Tag Manager
- Meta Business Suite
- LinkedIn Analytics
- YouTube Analytics

Responsibilities:

- Campaign performance tracking
- Monthly ROI reports
- Cost-per-lead analysis
- Lead source analysis
- Marketing dashboard preparation

Emerging Platforms & Growth Marketing

Experience on:

- Google Business Profile
- LinkedIn
- Quora
- Pinterest
- Threads
- Telegram
- WhatsApp Business
- Reddit
- AI Search Platforms
- Voice Search Optimization

Monitor and leverage recent digital opportunities and emerging online platforms.

Required SkillsTechnical Skills

- Google Ads
- Facebook Ads Manager
- Instagram Ads
- LinkedIn Ads
- YouTube Marketing
- SEO & SEM
- Email Marketing
- Marketing Automation
- CRM Systems
- AI Marketing Tools
- Landing Page Optimization

Analytical Skills

- Data Interpretation
- ROI Analysis
- Lead Attribution
- Campaign Optimization
- Budget Management

Creative Skills

- Copywriting
- Ad Creative Planning
- Video Content Strategy
- Social Media Engagement

Pay: ₹10,000.00 - ₹35,000.00 per month

Benefits

- Food provided
- Paid sick time
- Provident Fund

Work Location: In person

📌 Digital Marketing Executive (Raipur)
🏢 Xampp India Software Private
📍 Raipur