DIGITAL MARKETING EXECUTIVE PERFORMANCE MARKETING & SEO

Company: Fintellect Associates

Location: Bangalore

Employment Type: Full time

Experience: 13 Years

Department: Digital Marketing & Lead Generation

About Fintellect Associates

Fintellect Associates is a growing professional training and career services organization specializing in Practical Accounting & Taxation Training, Accounting Services, Placement Services and employability-focused programs.

We are looking for a Digital Marketing Executive to take complete ownership of our digital marketing activities and lead-generation campaigns.

Role Overview

Our social media platforms, basic optimization, advertising setup and lead funnel have already been established with the support of a digital marketing agency. The selected candidate will take over the existing setup and be responsible for SEO, Google Ads, paid campaigns, lead generation, campaign optimization and digital performance tracking.

Key Responsibilities

1. Google Ads & Paid Campaigns

- Plan, create and manage Google Search, Display and other relevant Google Ads campaigns.
- Conduct keyword research and identify high-intent keywords.
- Create and optimize campaigns for course admissions and business lead generation.
- Manage campaign budgets and improve CPL, conversion rate and ROI.
- Monitor search terms, negative keywords, CTR, CPC and conversions.
- Continuously A/B test ad copies, keywords, landing pages and campaigns.
- Identify opportunities to scale successful campaigns.

2. SEO

- Develop and execute an SEO strategy for the company's website and landing pages.
- Conduct keyword research and competitor analysis.
- Implement on-page SEO, including titles, meta descriptions,



headings, internal linking and content optimization.
- Work on technical SEO and identify website issues affecting rankings.
- Develop and execute off-page SEO and quality backlink strategies.
- Improve organic traffic, keyword rankings and lead generation.
- Coordinate with content writers/web developers wherever required.

3. Lead Generation & Funnel Management

- Manage and optimize existing lead-generation funnels.
- Monitor leads generated through Google Ads, social media and website.
- Track lead quality and conversion performance.
- Work closely with the admission/sales team to improve lead-to-admission conversion.
- Identify drop-offs in the funnel and recommend improvements.
- Create campaign-wise performance reports.

4. Social Media Management

- Take ownership of the existing social media setup.
- Coordinate with graphic designers/content creators for regular posts, reels and promotional creatives.
- Plan content calendars based on business objectives.
- Monitor engagement and identify opportunities for organic growth.
- Support paid social media campaigns when required.

5. Analytics & Reporting

- Set up and manage Google Analytics and Google Search Console.
- Monitor website traffic, user behaviour and conversions.
- Track campaign performance using appropriate analytics and reporting tools.




- Prepare weekly/monthly digital marketing performance reports.
- Provide actionable recommendations based on campaign data.

Required Skills

- Google Ads
- Google Analytics / GA4
- Google Search Console
- SEO & Keyword Research
- Google Tag Manager
- Landing Page & Conversion Optimization
- Lead Generation
- Meta Ads / Facebook & Instagram Ads
- Basic knowledge of WordPress/CMS
- Google Sheets/Excel
- Competitor Research & Digital Marketing Analytics

Preferred Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Business, Commerce or a related field.
- 13 years of hands-on digital marketing experience.
- Candidates with experience in education, training, coaching, recruitment or lead-generation businesses will be preferred.

What We Are Looking For We are looking for someone who is hands-on and performance-oriented, not someone who only coordinates with agencies. The candidate should be able to:

- Take ownership of digital marketing activities.
- Independently manage Google Ads campaigns.
- Build and execute an SEO strategy.
- Generate quality leads within the allocated budget.
- Analyse campaign data and make decisions based on performance.
- Continuously test and improve campaigns.
- Work closely with the sales/admission team to improve conversions.

Key Performance Indicators (KPIs)

- Qualified leads generated
- Cost per lead (CPL)
- Google Ads conversion rate
- Lead-to-admission conversion
- Advertising ROI/ROAS
- Website organic traffic
- SEO keyword rankings
- Organic leads generated
- Landing-page conversion rate
- Overall digital marketing performance

📌 Digital Marketing Executive (Bengaluru)
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