Experience: 0–3 Years

Employment Type: Full-Time

Department: Digital Marketing / Sales & Marketing

Job Summary

We are looking for an energetic and result-oriented Digital Marketing Executive with 0–3 years of experience who can manage digital marketing activities, e-commerce sales platforms, lead communication, and customer conversion.

The candidate will be responsible for promoting IT products and services such as Web Applications, Mobile Applications, Software Solutions, Tech Support Services, and other technology-related services through various digital channels.

The role also includes managing e-commerce seller platforms such as Amazon Seller Central, Flipkart Seller Hub, and other online marketplaces , improving product visibility, monitoring sales performance, and supporting online business growth.

Key Responsibilities

- Plan and execute digital marketing campaigns for IT products and services.
- Promote services such as:
- Website Development
- Web Applications
- Mobile App Development
- Software Development
- IT Solutions
- Technical Support Services
- Other technology-based products and services
- Handle incoming leads generated through websites, social media, advertising campaigns, marketplaces, and other digital channels.
- Communicate professionally with prospective customers through phone calls, WhatsApp, email, chat, and online meetings.
- Understand customer requirements and qualify leads based on their business needs.
- Follow up with leads regularly and move qualified prospects to the next stage of the sales process.
- Coordinate with the sales and technical teams for proposals, demonstrations, quotations, and customer requirements.
- Maintain proper records of leads, follow-ups, customer communication, and conversion status.
- Work towards lead conversion and monthly sales/marketing targets.

E-Commerce Marketplace Management
- Manage Amazon Seller Central, Flipkart Seller Hub , and other e-commerce marketplaces.
- Create and optimize product listings, titles, descriptions, keywords, images, pricing, and product information.
- Monitor orders, sales performance, inventory, customer queries, returns, and marketplace activities.




- Improve product ranking and visibility through marketplace SEO and promotional activities.
- Manage marketplace advertising campaigns where required.
- Monitor competitor pricing, products, offers, and marketplace trends.
- Prepare periodic reports for marketplace sales and performance.

Digital Marketing Responsibilities
- Manage social media platforms such as LinkedIn, Facebook, Instagram, YouTube, and other relevant channels.
- Support SEO activities including keyword research, on-page SEO, content optimization, and website traffic improvement.
- Assist in Google Ads, Meta Ads, LinkedIn Ads, and other paid advertising campaigns.
- Generate leads through digital marketing campaigns.
- Create and publish promotional content for IT products and services.
- Manage email marketing and lead nurturing campaigns.
- Track campaign performance, website traffic, enquiries, leads, and conversions.
- Work on improving online visibility, engagement, lead generation, and conversions.

Lead Management & Conversion
- Respond quickly to new enquiries and leads.
- Understand the prospect's business requirements and recommend suitable IT solutions.
- Conduct regular follow-ups with potential customers.
- Build professional relationships with prospects and customers.
- Qualify leads and convert interested prospects to the next level of the sales process.
- Schedule meetings, product discussions, demonstrations, and technical calls with the concerned team.
- Maintain lead status and follow-up details in CRM, Excel, or other lead management tools.
- Support the sales team in closing opportunities.

Required Skills
- Basic to good understanding of Digital Marketing.
- Knowledge of Amazon Seller Central and Flipkart Seller Hub will be preferred.




- Understanding of social media marketing, SEO, Google Ads, Meta Ads, and lead generation.
- Good communication and interpersonal skills.
- Ability to communicate confidently with leads and prospective customers.
- Basic understanding of IT products, software services, websites, web applications, and mobile applications.
- Strong follow-up and customer-handling skills.
- Sales-oriented and target-driven mindset.
- Basic knowledge of Microsoft Excel, Google Sheets, CRM tools, and reporting.
- Ability to learn new digital marketing tools and technology products quickly.
- Good written and verbal communication skills in English.

Qualification
- Bachelor's Degree / Diploma in Marketing, Business Administration, IT, Computer Science, Mass Communication, or a related field.
- Candidates with Digital Marketing certification will have an added advantage.
- Freshers with robust communication skills and basic digital marketing knowledge are also encouraged to apply.

Experience Level 0–3 Years

Freshers may apply if they have:

- Good communication skills
- Basic digital marketing knowledge
- Interest in technology and IT services
- Willingness to handle sales leads and customer follow-ups
- Ability to learn e-commerce marketplace management

Preferred Candidate We are looking for someone who is:
- Energetic and self-motivated
- Comfortable communicating with customers
- Interested in both Digital Marketing and Sales
- Able to follow up consistently with leads
- Comfortable working with technology products and services
- Focused on generating leads and conversions
- Capable of managing multiple digital platforms simultaneously

Key Performance Indicators (KPIs) Performance will be evaluated based on:
- Number of qualified leads generated
- Lead response and follow-up rate
- Lead-to-opportunity conversion
- Customer meetings/demo appointments generated
- Digital campaign performance
- Website and social media lead generation
- E-commerce sales growth
- Marketplace listing performance
- Amazon/Flipkart order and sales performance
- Achievement of monthly marketing and sales targets

📌 Digital Marketing Executive (Chennai)
🏢 RACE AUTO INDIA
📍 Chennai