- Experience: 1 to 4 Years Digital Marketing
- Location: Pune

Responsibilities:

- Own marketing operations, campaigns, and results in terms of brand awareness and lead generation. Establish and identify communication timelines, priorities, and deliverables as needed and regularly track them for any gaps.
- Work with the marketing team to design, create, and monitor marketing campaigns spread across multiple touchpoints – website, social media, email, and more.
- Own and manage social media calendar and operations
- Own and manage all digital marketing activities including but not limited to - SEO, SMO and any other paid campaigns
- Implementing effective strategies for branding and promotional activities .E- marketing by creating, designing & structuring various collaterals such as Presentations, Approach Papers, Newsletters, Mail Campaign, Web Updates, Reports, Case Studies, White papers and Other Non-Standard Collaterals of Marketing promotional activities.
- Ensuring Continued Brand building activities are in place through various sources like website, customers, events, our own employees.
- Gathering market and business information creatively using Market Research sources and Internet tools. Organizing & supporting various business development plans and strategies for new business development to support Business Development/client acquisition objectives of organization
- Identify the potential digital market for the customers by competitor study & current market situation.



Formulating a digital marketing strategic plan & executing it to attain the set objective and monitoring the results & make necessary changes to optimize them.
- Track, measure, and analyses all initiatives to report on campaign ROI and KPIs
- Managing all website updates and operations
- Regularly tracking and analyzing website analytics and search engine performance
- Strategizing email marketing and nurture campaigns, and ensuring emails follow industry policies and best practices
- Analyze email campaign performance and suggest improvements
- Leading and driving all event logistics and operations
- Liaison with other teams for any marketing support they may require.

Key Skills & Knowledge Required for the Position:

- Should be well versed with Search Engine Optimisation, Google Ads, Social Media Optimisation ,brand building, Social Media Sponsored ads, Image Designing software’s, You tube Optimisation, YouTube Ads, Customer psychology, Google & Facebook analytical
- tools, Email Marketing software’s, Social media automation tools, digital strategy, planning & executions, Keywords planning, Mobile marketing, remarketing tools.
- Excellent Understanding of the Digital industry, Solid ability to work with both business and technology stakeholders.
- Experience with tools like Google Keyword Planner, Google Analytics, Google Search Console, Google Tag Manager, and email marketing tools.
- Working knowledge of Zoho One, Salesforce, Freshworks ,Working knowledge of CRM’s, Campaign tools.

- Product Portfolio:CAD/CAM/CAE- 3D Design Softwares- Desktop & Cloud Solutions

Interested Candidates can share their updated CV to [email protected]

📌 Digital Marketing Executive (Pune)
🏢 Pelf Infotech
📍 Pune