Job Responsibilities

- Plan and execute digital marketing campaigns across Facebook and Instagram.

- Manage and optimize Meta Ads campaigns for lead generation, traffic, engagement, and conversions.

- Create, monitor, and optimize campaign audiences, budgets, placements, and bidding strategies.

- Conduct audience research and support campaign targeting and segmentation.

- Monitor campaign performance and analyze key metrics such as CPL, CTR, CPC, CPA, ROAS, and conversion rates.

- Prepare regular campaign performance reports and provide actionable insights.

- Coordinate with content, design, and sales teams to develop effective ad creatives and campaigns.

- Conduct A/B testing of ad copies, creatives, audiences, and campaign strategies.

- Identify opportunities to improve campaign performance and maximize ROI.

- Stay updated on Meta Ads trends, algorithm changes, digital marketing tools, and industry best practices.

- Support other digital marketing initiatives such as social media marketing,content promotion, and online brand awareness campaigns.

📌 Digital Marketing Executive (New Delhi)
🏢 GAURANGA CONSULTANCY
📍 New Delhi