Digital Marketing & Website Development Specialist

Location: Danapur, Patna, Bihar

Department: Digital Marketing / IT

Employment Type: Full time

Experience: 1–3 Years

Industry: Waterproofing / Construction / Facility Services

About the Role

We are looking for a Digital Marketing & Website Development Specialist who has strong practical knowledge of SEO, Google Ads, social media marketing, website development, Google Business Profile, content marketing, and lead generation.

The candidate should be capable of independently managing the company's complete online presence and generating quality leads through digital marketing channels.

Key Responsibilities1. Digital Marketing

- Plan and execute digital marketing strategies for the company.
- Generate quality leads through online marketing campaigns.
- Manage and optimize Google Ads / PPC campaigns.
- Conduct keyword research and competitor analysis.
- Track campaign performance, conversions, CPL, CTR, and ROI.
- Prepare regular digital marketing performance reports.
- Identify new opportunities for online lead generation.

1. SEO – Search Engine Optimization

- Handle complete On-Page and Off-Page SEO activities.
- Conduct keyword research and develop SEO strategies.
- Optimize website pages, titles, meta descriptions, headings, URLs, and content.
- Work on local SEO and location-based keywords.
- Manage Google Search Console and Google Analytics.
- Improve website ranking and organic traffic.
- Build and manage quality backlinks.
- Conduct technical SEO audits and resolve SEO-related issues.
- Monitor competitor rankings and SEO performance.

1. Website Development & Management

- Develop, maintain, and update company websites.
- Good knowledge of WordPress / HTML / CSS / basic JavaScript preferred.
- Create and modify website pages, landing pages, forms, menus, and content.




- Optimize websites for mobile, speed, SEO, and user experience.
- Manage website hosting, domain, SSL, backups, and basic technical issues.
- Integrate lead forms, WhatsApp, Google Analytics, Search Console, and tracking tools.
- Troubleshoot basic website errors and coordinate with developers when required.

1. Social Media Marketing

- Manage company social media accounts including:
- Instagram
- Facebook
- LinkedIn
- YouTube
- Other relevant platforms
- Create and publish engaging posts, reels, videos, and promotional content.
- Prepare monthly social media content calendars.
- Monitor engagement, reach, followers, and leads.
- Develop campaigns to increase brand awareness and customer enquiries.

1. Google Business Profile / Local Marketing

- Manage and optimize Google Business Profile (GMB).
- Handle posts, photos, services, reviews, and business information.
- Improve local search visibility.
- Monitor Google Maps ranking and local SEO performance.
- Respond professionally to customer reviews.

1. Content & Creative Coordination

- Create content for websites, blogs, social media, advertisements, and marketing campaigns.
- Write basic marketing copy, captions, headlines, and ad descriptions.
- Coordinate with graphic designers/video editors when required.
- Basic knowledge of Canva, Photoshop, CapCut/Premiere Pro will be an advantage.

Required Technical Skills The candidate should have practical knowledge of:
- SEO
- Google Ads




- Google Analytics
- Google Search Console
- Google Business Profile
- WordPress
- HTML & CSS
- Basic JavaScript
- Website hosting & domain management
- Social Media Marketing
- Lead Generation
- Keyword Research
- Local SEO
- Content Marketing
- Email Marketing
- Canva / basic graphic designing
- Basic video/reel editing
- Google Tag Manager and conversion tracking preferred

Qualification
- Bachelor's degree in Digital Marketing, IT, Computer Science, BBA, BCA, or related field preferred.
- 1–3 years of practical experience in digital marketing and website management.
- Candidates with strong practical knowledge but without a specific degree may also be considered.

Candidate Profile We are looking for a hands-on digital marketing professional, not just someone who knows social media posting.

The candidate should be able to independently handle:

Website → SEO → Google Ads → Google Business Profile → Social Media → Content → Lead Generation → Analytics & Reporting

Experience in construction, waterproofing, real estate, facility management, home services, or other local service businesses will be an advantage.

Salary

₹15,000 – ₹22,000 per month, depending on experience, technical skills, and interview performance.

Job Location

Danapur, Patna, Bihar

Preferred Candidate A candidate who can take complete ownership of the company's digital presence and work independently to increase website traffic, improve Google rankings, generate enquiries, and reduce cost per lead.

Interested candidates can share their updated CV/resume along with examples of websites, SEO projects, Google Ads campaigns, or social media accounts managed by them.

Pay: ₹15,000.00 - ₹22,000.00 per month

Work Location: In person

📌 Digital Marketing Assistant (Danapur)
🏢 LEAKPROOF INDIA PRIAVTE
📍 Danapur