Role & responsibilities

Preferred candidate profile

- Role Title & Level: Digital Communications & Campaign Strategy Lead (Senior Manager / Lead)
- Experience Required: 10 years of skilled experience in digital marketing, strategic communications, political campaigns, public affairs, media, or related fields
- Location & Type: Kerala (Contractual)
- Education: Graduate or Postgraduate in Marketing or a related field
- Languages: Malayalam & English (Mandatory) | Hindi (Preferred)
- Travel: Willingness to travel as required

Role Overview The position requires a seasoned professional to operate at the intersection of digital strategy, content, social media, campaign intelligence, performance marketing, team management, vendor coordination, and cross-functional campaign execution. The role goes beyond day-to-day social media management to translate campaign objectives into actionable strategies, lead large teams, coordinate external vendors, and support leadership.

Key Responsibilities

- Digital Communication & Campaign Strategy: Develop and execute end-to-end digital communication strategies, translate leadership priorities into plans, and establish audience-focused messaging pillars.
- Political Campaign Communication: Build an understanding of political narratives, public sentiment, and issue-based communication tailored for different regions, constituencies, and demographic groups.
- Narrative & Content Strategy: Construct overarching narrative frameworks and guide content development across social media, videos/reels, creatives, infographics, digital films, leadership communication, long-form content, and WhatsApp/community channels.
- Social Media & Digital Platform Strategy: Design platform-specific strategies, guide teams on audience growth and amplification, and monitor digital performance.
- Digital Intelligence & Social Listening: Leverage social listening, digital intelligence, and sentiment analysis to identify emerging issues, narratives, risks, and early-warning mechanisms.
- Rapid Response & Campaign War Room:



Lead or collaborate with digital campaign war-room operations, coordinate timely responses, and develop rapid-response narratives, rebuttals, and playbooks.
- Performance Marketing & Digital Amplification: Partner with performance marketing teams for paid campaigns, audience segmentation, metric tracking (reach, CTR, engagement, cost efficiency), and optimization.
- Audience Segmentation & Regional Communication: Differentiate communication strategies based on demographic, geographic, behavioral, and issue-based considerations to ensure local relevance.
- Team & Vendor Management: Lead large multidisciplinary teams, establish workflows, and coordinate with external agencies, consultants, and technology partners simultaneously under high pressure.
- Cross-Functional Campaign Support: Collaborate with research, field operations, creative, media, analytics, and technology functions to bridge gaps and achieve overarching goals.
- Campaign Analytics & Measurement: Define digital KPIs, track performance metrics (reach, sentiment, share of voice, amplification), and convert dashboards into recommendations for leadership.
- Leadership & Stakeholder Management: Work closely with senior leadership, present strategies and performance insights, and manage expectations across multiple functions.

Required Qualifications & Experience

- 10 years of relevant experience in digital marketing, strategic communications, political campaigns, public affairs, or media.
- Demonstrated experience working on political campaigns.
- Proven experience managing large multidisciplinary teams and external vendors.
- Strong understanding of the Indian digital and political communication ecosystem.
- Graduate or Postgraduate degree in Marketing or a related field.
- Fluency in Malayalam and English.

Preferred Qualifications

- Working proficiency in Hindi.
- Experience managing large-scale electoral or political campaigns, particularly in Kerala.
- Background in public affairs, advocacy, government communication, crisis management, or influencer/community ecosystems.
- Exposure to AI-enabled digital intelligence tools or campaign war rooms.

📌 Digital Communications & Campaign Strategy Lead (Thrissur)
🏢 H R Creations
📍 Thrissur