Hi,

We are hiring for one of India's leading IT & consulting organizations for the position of Digital Ad Campaign Manager

Summary:

Digital Ad Campaign Manager specializing in geofencing plans, executes, and optimizes location-based and programmatic advertising campaigns using Demand-Side Platforms (DSPs)

- To Apply for above Digital Ad Campaign Manager , WhatsApp 'Hi' @ (phone hidden)
- When Asked For The job Code, Type: Job Code # 209

Key Skills:

- Minimum 8 years of experienced in Digital Advertising Campaign Management, Programmatic Media Buying, or Performance Marketing.
- should have Team Handling experience
- Hands-on experience setting up and managing geofencing, location-based targeting, mobile advertising, retargeting, and programmatic campaigns.
- Experience managing high-volume digital campaigns across multiple advertisers, geographies, budgets, and KPIs.
- Hands-on experience with DSPs and geofencing platforms such as Simpli.fi, GroundTruth, StackAdapt, Basis, The Trade Desk, DV360, or similar platforms.
- Any Graduate

Key Responsibilities: Campaign Strategy, Setup and Execution:

- Geofencing Campaign Setup:

o Create and manage geofencing campaigns using polygon, radius, address-based, and location-specific targeting methods.

o Build targeting strategies for competitor location targeting, event-based targeting, store-visit campaigns, and hyperlocal audience reach.

o Configure audience segments, location rules, frequency caps, budgets, pacing, and campaign parameters within DSP platforms.

- Campaign Trafficking and QA:

o Traffic digital creatives across display, mobile, video, native, and CTV/OTT channels, ensuring correct specifications, tags, landing pages, and tracking are implemented.

o Perform quality checks on campaign setup, geo boundaries, audience rules, conversion pixels, click trackers, and third-party tags before launch.

- Quality Assurance:

o Monitor live campaigns to ensure impressions, clicks, conversions, footfall attribution,



and delivery volumes are tracking as expected.

o Identify and resolve campaign delivery issues related to under-pacing, over-pacing, geo leakage, low CTR, tag errors, creative rejection, or attribution gaps.

> Optimization and Performance Management:

- Campaign Optimization:

o Continuously optimize campaigns based on KPIs such as impressions, CTR, CPM, CPC, CPA, conversions, footfall, store visits, and ROAS.

o Recommend changes to bids, budgets, geographies, audience segments, creatives, frequency caps, and inventory sources to improve campaign performance.

- Audience and Location Strategy:

o Develop audience strategies using location history, demographic overlays, behavioral segments, CRM audiences, retargeting pools, and lookalike audiences.

o Support campaign planning for local businesses, retail, automotive, healthcare, real estate, events, and other location-sensitive advertisers.

- Compliance and Data Privacy:

o Ensure campaigns follow applicable data privacy, consent, location-data usage, platform, and brand-safety guidelines.

o Maintain awareness of evolving digital advertising policies, privacy regulations, and industry best practices related to location-based marketing.

- Reporting and Insights:

o Prepare campaign performance reports covering delivery, engagement, conversion, attribution, footfall, pacing, and optimization actions.

o Analyze performance trends and provide actionable recommendations to improve campaign ROI and future targeting strategies.

o Communicate insights clearly to internal stakeholders, account teams, sales teams, and clients.

- Soft Skills:

- Strong analytical mindset with high attention to detail and accuracy in campaign execution.
- Excellent communication skills to coordinate effectively with account managers, sales teams, creative teams, vendors, and clients.
- Ability to manage multiple campaigns, deadlines, priorities, and stakeholder expectations in a quick-paced environment.
- Proactive problem-solving approach with the ability to identify delivery risks and recommend corrective actions quickly.

📌 Digital Ad Campaign : Manager : Geofencing Specialist : Apply Now (Mumbai)
🏢 Outpace Consulting Services
📍 Mumbai