1. End-to-End Digital Marketing Delivery

- Take complete ownership of Digital Marketing delivery across all clients and markets.

- Manage and oversee SEO, PPC, Google Ads, Meta Ads, SMO, Performance Marketing, Affiliate Marketing, Lead Generation, Content Marketing, Analytics and CRO.

- Ensure campaigns and projects are delivered on time, within scope and against agreed KPIs.

- Establish robust processes, quality standards and performance benchmarks across the digital team.

- Ensure consistent delivery quality across multiple geographies and client accounts.

2. Performance &

- Results Ownership

- Be highly focused on business outcomes rather than activity-based marketing.

- Own KPIs such as leads, qualified leads, CPL, CPA, ROAS, conversions, revenue contribution, organic traffic, rankings and overall campaign performance.

- Analyse campaign performance and identify opportunities for optimisation and growth.

- Drive continuous experimentation, A/B testing and optimisation across channels.

- Ensure marketing budgets are utilised efficiently and generate maximum possible ROI.

- Develop corrective action plans whenever campaigns underperform.

3.

Client

Management &

- Escalation Handling

- Act as the senior escalation point for important and strategic clients.

- Manage client expectations and ensure high levels of client satisfaction and retention.

- Handle performance-related escalations with maturity, ownership and speed.

- Understand client business objectives and translate them into actionable digital strategies.





- Conduct regular performance reviews with clients and senior stakeholders.

- Build strong relationships with CXOs, founders, marketing heads and senior client stakeholders.

- Ensure that issues are resolved rather than simply communicated.

4. Team Leadership &

- Management

- Lead and manage a team of digital marketing professionals, managers, specialists and executives.

- Build a high-performance culture with clear accountability and ownership.

- Set team KPIs, review performance and drive productivity.

- Mentor and develop team members across SEO, PPC, Social Media, Performance Marketing and other digital functions.

- Identify skill gaps and ensure appropriate training and development.

- Ensure the right resources are allocated to the right clients and projects.

- Build strong second-line leadership within the Digital Marketing function.

5. Strategy &

- Planning

- Develop digital marketing strategies based on client objectives, target audiences, markets and business goals.

- Create integrated strategies across Google, Meta, LinkedIn, SEO, Social Media, Affiliate, Programmatic and other relevant channels.

- Identify new digital opportunities, channels, technologies and growth opportunities.

- Develop annual,



quarterly and monthly digital marketing plans.

- Drive innovation through AI, automation, analytics and emerging digital technologies.

6. Revenue &

- Business Growth

- Identify opportunities for upselling, cross-selling and expansion of existing accounts. Retain the clients.

- Work closely with Business Development / Sales teams to support proposals, pitches and client acquisition.

- Provide digital marketing strategy and commercial inputs for new business opportunities.

- Help build larger and more profitable client accounts.

7. Analytics, Reporting &

- Governance

- Ensure robust tracking and measurement across all digital campaigns.

- Oversee GA4, Google Tag Manager, conversion tracking, pixels, UTMs, dashboards and attribution.

- Ensure regular performance reporting to clients and internal management.

- Develop MIS and management dashboards for campaign, client and team performance.

- Establish clear reporting mechanisms for revenue, delivery, profitability and client satisfaction.

- Use data and insights to drive decision-making.

8. Process &

- Quality Control

- Build and implement standard operating processes for Digital Marketing delivery.

- Establish campaign launch, QA, tracking and optimisation checklists.

- Ensure campaigns are properly audited before launch.

- Ensure timely reporting, documentation and communication.

- Reduce delivery errors, missed deadlines and client escalations through strong governance.

- Continuously improve operational efficiency and profitability.

📌 DGM - Digital Marketing (Sahibzada Ajit Singh Nagar)
🏢 B2C Solutions Wll
📍 Sahibzada Ajit Singh Nagar