The Short Version

Who we’re looking for: Someone with 3–5 years of experience in B2B marketing, demand generation, or ABM who can identify high-value accounts, build targeted campaigns, and translate marketing efforts into a real business pipeline. You should be comfortable owning both the strategy and execution, and have a strong understanding of CRM, prospecting, and B2B content.

What the role is about: Building Kraftshala’s B2B marketing engine to engage companies that could hire our talent. You’ll own account targeting, ABM campaigns, LinkedIn / Email outreach, sales enablement content, CRM and marketing operations, and track how marketing converts target accounts into recruiter conversations and partnerships.

Why you should apply: This is a builder role — you’ll have the opportunity to create the B2B marketing playbook rather than inherit one. If you enjoy figuring out which accounts to target, what will get their attention, and how to turn that attention into business, you’ll get significant ownership and impact here.

About us:



Kraftshala is India’s largest skilling institution in terms of marketing placements, with a 94% placement rate, and we are gunning to become the world’s largest career launchpad, across domains.

We’re backed by a number of eminent investors including ex-unicorn startup founders and CXOs of global giants like RedBus, NoBroker, Nestlé, and Performics.

The Detailed Version

What you’ll do:

Primary - Account-Based Marketing:
Build and manage a tiered target account list across big brands, large agencies, FMCG, and top SaaS companies, with explicit logic for prioritising each segment.
Design and run segment-specific, account-based campaigns across email and LinkedIn, targeting the people who influence hiring decisions.
Move accounts from cold to hiring-ready, and hand them over to the outreach team with the right context and insights.
Secondary - Sales Enablement:
Build the sales-enablement content the outreach team needs for live conver

📌 B Marketing Manager (Gurugram)
🏢 Kraftshala School of Business
📍 Gurugram