About the Role
We are looking for a data-driven and result-oriented Performance Marketing Professional to manage and optimize paid advertising campaigns across Google and Meta platforms. The ideal candidate should have hands-on experience with campaign setup, audience targeting, conversion tracking, and performance optimization to drive leads, sales, and ROI.
Key Responsibilities
Plan, execute, and optimize paid campaigns across:
Google Ads (Search, Display, YouTube, Performance Max)
Meta Ads (Facebook & Instagram)
Monitor campaign performance metrics including CTR, CPC, CPA, ROAS, and conversions.
Conduct keyword research, audience targeting, and competitor analysis.
Create and manage ad copies, creatives, and A/B testing strategies.
Set up and manage tracking using:
Google Analytics (GA4)
Google Tag Manager (GTM)
Meta Pixel
Conversion APIs
Generate weekly and monthly performance reports with actionable insights.
Optimize landing pages and funnels to improve conversion rates.




Coordinate with creative and content teams for ad assets and campaign requirements.
Knowledge of website management, Website conversion rate optimisation is a plus.
Knowledge of CRM tools and marketing automation tools.

Required Skills & Qualifications
4 - 6 years of hands-on experience in performance marketing.
Robust understanding of:
Google Ads Manager
Meta Ads Manager
Google Analytics (GA4)
Google Tag Manager
Strong understanding of conversion full funnels planning, optimization and execution, including audience targeting and remarketing strategies.
Strong analytical and reporting skills.
Basic understanding of conversion tracking and attribution models.
Good communication and problem-solving skills.
Ability to manage multiple campaigns and budgets simultaneously.

Preferred Qualifications
Graduation/Any equivalent degree
Google Ads Certification or Meta Blueprint Certification.

📌 Assistant Manager Performance Marketing (Kolkata)
🏢 mcnroe consumer products
📍 Kolkata