D2C Growth Manager

Experience: 3–4+ years

Employment Type: Full-time

Department: Growth / Marketing

About the Role

We are looking for a D2C Growth Manager who can take complete ownership of our D2C growth engine—from the first ad impression to the customer's second, third, and repeat purchase.

This is a hands-on builder role. You will be responsible for building and scaling our owned D2C channels, managing meaningful advertising budgets, improving conversion and retention, and making decisions based on unit economics and customer data.

The ideal candidate has experience building and scaling a physical-product or consumer electronics D2C brand from the ground up, rather than simply managing an already-established business.

Key ResponsibilitiesD2C Growth & Full-Funnel Ownership

- Build and scale our owned website channels from the ground up.
- Own the complete customer funnel—from acquisition and website conversion to repeat purchase.
- Develop and execute strategies across acquisition, CRO, retargeting, and retention.
- Identify growth opportunities across the customer journey and convert them into measurable initiatives.

Performance Marketing
- Plan, launch, manage, and scale Meta (Facebook/Instagram) and Google Ads campaigns.
- Manage substantial monthly advertising budgets while maintaining healthy CAC, ROAS, and contribution margins.
- Continuously optimize campaign structure, targeting, bidding, budgets, and creative performance.
- Balance growth with profitability rather than optimizing solely for top-line revenue.

CRO & Website Optimization
- Improve landing pages, product pages (PDPs), checkout flows, and overall website conversion.
- Use customer behaviour and analytics data to identify conversion bottlenecks.
- Work closely with design and development teams to implement and test improvements.

Creative Strategy & Testing




- Develop creative briefs for designers, video editors, creators, and UGC partners.
- Build a structured creative testing pipeline across:
- Hooks
- Messaging
- Angles
- Offers
- Formats
- UGC
- Video and static creatives
- Analyze creative performance and continuously translate learnings into new tests.

Analytics & Business Performance
- Own and monitor key growth metrics including:
- CAC
- ROAS / Blended ROAS
- AOV
- LTV
- Contribution Margin
- Conversion Rate
- Retention
- Cohort performance
- Build clear reporting dashboards and communicate performance to leadership.
- Use data to make budget allocation and growth decisions.
- Support cohort analysis, forecasting, and P&L; modelling using spreadsheets and basic SQL.

Retention & Lifecycle Marketing
- Develop customer retention strategies across Email, WhatsApp, and SMS.
- Build automated customer journeys for abandoned carts, post-purchase engagement, cross-sell, upsell, and repeat purchase.
- Improve customer LTV and retention through segmentation and lifecycle campaigns.

Brand Building
- Help define brand positioning, messaging, and customer experience.
- Ensure performance marketing is aligned with a distinctive, premium brand identity.
- Translate customer insights into stronger product and marketing communication.

Technology & Operations
- Own and optimize the D2C technology stack, including Shopify/WooCommerce, GA4, Meta/Google tracking, attribution, and marketing automation tools.




- Work closely with sourcing, warehouse, customer support, and fulfilment teams.
- Identify operational issues that impact conversion, customer experience, and repeat purchases.

Marketplace & Alternative Channels
- Understand the relationship between D2C and marketplaces such as Amazon and Flipkart.
- Have awareness of quick-commerce channels and their role within a broader consumer acquisition strategy.
- Support experiments involving influencers, affiliates, creators, and UGC-led acquisition.

What We're Looking For
- 3–4+ years of experience in D2C, growth, or performance marketing.
- Proven experience building and scaling a D2C brand from scratch.
- Strong hands-on experience with Meta Ads and Google Ads and substantial monthly ad spends.
- Ability to demonstrate specific campaigns you have personally managed or scaled, including actual performance numbers.
- Strong understanding of CAC, ROAS, AOV, LTV, contribution margin, and unit economics.
- Proven experience with structured creative testing and performance optimization.
- Experience with Shopify or WooCommerce, GA4, Meta Pixel, Google Ads tracking, attribution, and retention platforms.
- Experience with physical products, preferably consumer electronics or other consumer-product D2C brands.
- Familiarity with Amazon, Flipkart, and/or quick-commerce platforms.
- Strong Excel/Google Sheets skills and basic SQL knowledge.
- Exposure to influencer marketing, affiliate marketing, UGC, or creator-led acquisition.
- Robust analytical and problem-solving skills.
- Excellent ownership mindset with the ability to work independently in a fast-moving environment.

Interested candidates can share their updated resume at [email protected]. Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person

📌 C Manager (Nasirpur)
🏢 ShftX Tech
📍 Nasirpur