- Develop and implement Adobe Target Activities to improve website conversion rates, engagement, and customer lifetime value.
- Design and create Adobe Target experiences using a variety of targeting methods, such as audience segmentation, dynamic content, and personalization.
- Launch and monitor Adobe Target Activities to track performance and optimize results.
- Troubleshoot Adobe Target issues and provide technical support to stakeholders.
- Partner strategically with product management and analytics teams to support distinct Target capabilities i. e. A/B testing, MVT, Recommendations, XT (Experience Targeting) and Automated Personalization.
- Experience in implementing & configuring Web & Mobile SDKs, Data streams and Adobe Data Collection/Adobe Launch.
- Stay up-to-date on the latest Adobe Target features and best practices.
Knowledge and Skills
- In-depth knowledge of Adobe Target platform, including its capabilities, features, and integration with other Adobe Experience Cloud products.
- Excellent knowledge of Adobe Analytics, Adobe DTM/Launch
- Proficiency in JavaScript, HTML, CSS, and other web technologies.
- Positive understanding of Optimization / Testing Tools like Adobe Target.
- Experience with A/B Testing, MVT, Experience Targeting, Automated Personalization and Recommendations.
- Good understanding/exposure to cross-product integration (i. e. Target - AAM, Target - Analytics, Target - AEP, etc.).
- Hands-on experience with network diagnostics, and network analytics tools.
- Proficient in Tag Management Solutions preferably Adobe Launch/Data Collection.
Qualifications
- Bachelors degree in computer science or related field.
- Knowledge of Web Analytics is a plus.
📌 Customer Tech - Adobe - Senior - Adobe - Target Developer (Chennai)
🏢 EY
📍 Chennai
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