Responsibilities

- Optimizing Funnel Conversion:
- Analyze and optimize the conversion funnel at each step, focusing on improving ad clicks to landing page visits, landing page visits to form submissions.
- Identifying and implementing strategies to enhance user experience and increase conversion rates.

- Initiative Development:

- Propose and implement current initiatives and retargeting activities to engage and guide leads through various stages of the funnel.

- Landing Page Optimization:

- Monitor and continuously improve landing page speed, considering industry bounce rates, and implement strategies to reduce friction and encourage user interaction.

- User-Friendly Forms:

- Implement a step-by-step form display to ease users into the process. and incorporating gamification elements to encourage users to complete the form
- Mobile-Friendly Design: Ensure optimal form accessibility and navigation on various devices, prioritizing a mobile-friendly user experience.

- Retargeting Strategies:

- Develop and execute retargeting campaigns through WhatsApp messages and email sequences. Utilize email journeys with valuable resources and clear CTAs based on user stages within a 7-day window.
- Send targeted messages between registration and session time windows, providing users with useful information/content to keep them engaged.

- Requirements:

Experience: 2-5 years of experience in CRO, digital marketing, or related roles.
- Technical Skills: Proficiency in CRO tools, analytics platforms, and marketing automation tools.
- Analytical Skills: Strong analytical abilities for data interpretation and actionable insights.
- Communication Skills: Effective communication skills for collaboration and stakeholder engagement.
- Results-Oriented: Proven track record of measurable improvements in conversion rates and metrics.
- Adaptability: Ability to thrive in a dynamic startup environment.




- Industry Knowledge: Knowledge of tech, education, or related industries is a plus.
- Creativity and Innovation: Creative thinking and a proactive approach to CRO strategies.

About NxtWave

NxtWave is one of India’s fastest-growing Ed-Tech startups. NxtWave is revolutionizing the 21st-century job market by transforming youth into highly skilled tech professionals irrespective of their educational background with its CCBP 4.0 programs.

NxtWave is founded by Rahul Attuluri (Ex Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay) and Anupam Pedarla (IIT Kharagpur). In February 2023, NxtWave raised ₹275 crore led by Greater Pacific Capital, a leading international private equity firm. The startup is also backed by Orios Ventures, Better Capital and marquee angels, including founders of some of India’s unicorns.

NxtWave is an official partner for NSDC, under the Ministry of Skill Development & Entrepreneurship, Govt. of India, and recognized by NASSCOM, Ministry of Commerce and Industry, Govt. of India, and Startup India. The startup has received accolades as ‘The Greatest Brand in Education’ in a research-based listing by URS Media, a leading international media house.

By offering vernacular content and interactive learning, NxtWave is breaking the entry barrier for learning tech skills. Learning in their mother tongue helps learners achieve higher comprehension, deeper attention, longer retention, and greater outcomes.

NxtWave now has paid subscribers from 647+ districts across India. In just 2 years, CCBP 4.0 learners have been hired by 1500+ companies including Google, Amazon, Nvidia, Goldman Sachs, Oracle, Deloitte, and more.

Scale at which we operate on tech level

484 Cr+ learning minutes spent

10.1 Cr+ Code Submissions

4.2 Bn. + API Requests Handled by our servers

Know more about NxtWave: https://www.ccbp.in

Read more about us in the news - Economic Times | CNBC | Yourstory | VCCircle

📌 CRO Specialist (Hyderabad)
🏢 NxtWave
📍 Hyderabad