Why this role exists

Every campaign lives or dies on one thing: did we put the right creators in front of the brand? This role is that first, critical filter. You'll be the person who reads a brief, gets inside the brand's head, and comes back with a creator list so sharp that the brand looks at it and just says yes. If you love the hunt - scrolling, spotting, shortlisting, and knowing instinctively who fits what, this is built for you.

What youʼll do

- Decode briefs rapid, go beyond the brief document to understand what the brand is actually trying to achieve.
- Identify and source relevant creators across Instagram and YouTube based on brand and campaign requirements
- Build creator lists across mass, premium, and marquee campaigns (think OTT and Bollywood-scale activations, not just volume drives)
- Reach out to creators, introduce LehLah, and build strong creator relationships
- Guide creators through the onboarding process and ensure timely completion of requirements KYC, contracts, platform onboarding, etc.)
- Maintain creator databases, track outreach + onboarding status, and follow up regularly
- Continuously build and deepen LehLahʼs creator pool, always scouting, always adding, never starting from zero
- Own creator negotiations, pricing conversations grounded in views, engagement quality, credibility, and the actual ask of the deliverable (not just rate cards)
- Work like a procurement pro, getting the best value for the brand without compromising on fit

What success looks like

Your core KPI is simple to say and hard to nail: a high creator-selection rate,



the brand picking the majority of the creators you put forward. Thatʼs the real test of whether you understood the brief and the brand, not just whether you sent a list.

What weʼre looking for

- 12 years of experience in influencer marketing, creator management, talent acquisition, or a similar role
- Strong communication and relationship-building skills (youʼre comfortable with outreach + follow-ups)
- Sharp brief-decoding instincts, you ask the right questions and read between the lines of what a brand wants
- Good understanding of the creator ecosystem and social media platforms Instagram + YouTube)
- Ability to identify creators based on content quality, audience, and brand fit
- Organized, proactive, and able to run multiple outreach/onboarding threads at once

Good to have

- Experience in an influencer marketing agency or creator-focused platform
- Understanding of creator categories, niches, and content formats
- Prior experience with creator outreach and/or onboarding workflows

Why this role is a good start

- Hands-on experience building and managing a creator network
- Exposure to creators, brands, and influencer campaigns across categories and scales
- Opportunity to grow within creator and influencer marketing as you build deeper creator + campaign instincts

What to bring to the conversation

We want to see how you think, not just what youʼve worked on. Come prepared to walk us through:

- the kinds of briefs youʼve handled
- the campaign scale youʼre most comfortable with
- where your creator knowledge runs deepest -mass, premium, or marquee
- how you shortlist (and what makes you reject a creator

📌 Creator Acquisition & Onboarding (Mumbai)
🏢 LehLah
📍 Mumbai