Location: Bengaluru (In office)

Experience: 36 Years

Industry: D2C, HealthTech, Consumer Brands, Performance Marketing

About sugar.fit

Sugar.fit is a leading metabolic health platform helping people manage diabetes and overall metabolic wellness through clinically backed programs, foods, and supplements. We are building a high-growth D2C business focused on creating meaningful impact for people managing blood sugar.

Role Overview

We are looking for a Creative Strategist who can build and scale our creative engine across performance marketing and brand content. This role will own the entire creative lifecyclefrom audience insights and scripting to shoot planning, content production, testing, and optimization. You will work closely with performance marketing, content, design, and creator teams to drive business growth through high-performing creatives.

Key Responsibilities

1. Develop performance-driven creative angles based on customer insights, reviews, community conversations, sales interactions, and market research.
2. Write ad scripts, UGC concepts, short-form video hooks, long-form storytelling content, and production-ready storyboards.
3. Plan and direct shoots including talent coordination, locations, shot lists, props, and production execution.
4. Lead and mentor in-house creative resources including video editors and designers while managing external creators and freelancers.
5. Partner with growth and campaign teams to run structured creative testing, analyze performance metrics, and scale winning concepts.
6.



Own organic content strategy across social platforms including ideation, scripting, publishing, and community engagement.
7. Maintain consistency across brand communication, visual identity, product storytelling, and marketplace content.
8. Ensure all content and marketing claims comply with regulatory and brand guidelines.

What We're Looking For

- 36 years of experience in Creative Strategy, Performance Creative, Content Marketing, or related roles.
- Experience working with D2C brands, consumer brands, agencies, or performance marketing environments.
- Strong copywriting and storytelling skills with a portfolio of performance-focused campaigns.
- Hands-on experience planning and executing video shoots.
- Understanding of influencer marketing and UGC content ecosystems.
- Ability to interpret Meta, Google, or other advertising platform data and convert insights into creative hypotheses.
- Strong understanding of consumer behavior, content trends, and social media platforms.
- Excellent communication and stakeholder management skills.

Good to Have

- Experience in Health, Nutrition, Wellness, Fitness, Pharma, or other regulated categories.
- Familiarity with Premiere Pro, CapCut, After Effects, Canva, or Figma.
- Experience creating long-form content such as YouTube videos, podcasts, expert-led content, or customer stories.
- Experience building and managing creator networks or influencer partnerships.
- Exposure to AI tools for creative ideation and content production workflows.

📌 Creative Strategist (Bengaluru)
🏢 TAAS Partners
📍 Bengaluru