Location: Bhopal (Relocation Mandatory)

About the Role

We are looking for a highly creative marketer who can own our content strategy, social media, and creative execution end-to-end. This role is ideal for someone who has built high-performing content for D2C brands, understands what drives engagement and conversions, and can lead a creative team to consistently deliver impactful campaigns.

You will work closely with the founders to build one of India's fastest-growing devotional consumer brands.

Key Responsibilities

- Develop and execute the overall content strategy across Instagram, Facebook, YouTube and other social platforms.
- Generate original content ideas, campaign concepts and creative hooks on a daily basis.
- Write compelling ad copy, video scripts, captions, CTAs and social media content.
- Lead and mentor a team of video editors, graphic designers and AI content specialists.
- Plan and execute content calendars, product launches and brand campaigns.
- Convert trends into high-performing brand content with speed.
- Review and improve all creative assets before publishing.
- Work closely with the performance marketing team to create high-converting creatives.
- Monitor content performance using engagement, watch time, CTR, ROAS and other marketing metrics.
- Continuously experiment with new content formats and creative concepts.

Required Skills

- 4+ years of experience in Content Marketing, Creative Strategy,



Brand Marketing or Social Media Marketing.
- Experience working with a D2C or consumer brand is mandatory.
- Strong copywriting skills in English. Hindi copywriting is a plus.
- Proven ability to create viral and performance-driven content.
- Experience managing creative teams.
- Excellent understanding of Instagram Reels, YouTube Shorts and Meta advertising creatives.
- Ability to think strategically while executing at speed.
- Strong analytical mindset with the ability to use data to improve creative performance.

Preferred Qualifications

- Portfolio showcasing high-performing social media campaigns.
- Experience creating commercial content with 1M+ organic or paid views.
- Understanding of performance marketing creatives.
- Experience with AI tools for content creation is an added advantage.

What We're Looking For

- Creative thinker with strong marketing instincts.
- Excellent storyteller and copywriter.
- Self-starter who doesn't wait for briefs.
- High ownership and accountability.
- Comfortable working in a fast-paced startup workplace.

Why Join Us?

- Opportunity to build a high-growth consumer brand from the ground up.
- Direct exposure to founders and business decisions.
- High ownership with real impact.
- Fast career growth based on performance.
- Competitive salary with performance incentivesand ESOP opportunities for exceptional candidates.

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