Pocket FM is one of the world's largest audio storytelling platforms, with millions of listeners across genres like romance, fantasy, thriller, and drama. We're expanding into new visual formats- including Pocket Toons and AI-generated micro-drama content, bringing our storytelling universe to life through comics, animated series, and short-form video.

About the Role

We're looking for a Team Lead to join our Scaling Team, owning creative strategy and end-to-end production of promos (long-form and short-form) for shows scaling across Meta, UAC, and other acquisition platforms. You'll manage a portfolio of shows, working closely with writers, editors, agencies, and internal stakeholders to build promos that are both creatively compelling and performance-driven.

This is a hands-on role for someone who understands storytelling, production workflows, audience behavior, and what it takes to deliver high-volume creatives at scale.

What You'll Own

- Creative direction and promo strategy for assigned shows, across short-form and long-form
- Promo concepts, hooks, narrative structures, scripts, and visual treatments
- End-to-end production: brief development, scripting, post-production, review, iteration, final delivery
- Scripts that translate a show's story, characters, and emotional conflicts into high-performing acquisition creatives
- Creative briefs, shot requirements, references, timelines, and quality bars
- Feedback loops: reviewing work at every production stage with precise, actionable notes
- Coordination with editors, sound, VFX, and external production agencies
- Diagnosing why a promo is or isn't working, and turning that into new creative direction
- Repeatable creative workflows and production systems as output scales
- Presenting creative recommendations and performance learnings to leadership

You'll Fit Well If You've Worked In:

Media, TV, OTT,



digital content, advertising, or production, in roles like:

- In-house creative, promo, or post-production teams
- Post-production supervision or team management
- Creative development, promo strategy, audience positioning
- TV promo production or channel marketing
- Episode writing, story development, screenplay/dialogue writing
- Production coordination or on-set workflows
- Agency teams servicing TV networks
- Especially well suited: writing experience combined with on-set/production exposure
- Experience with digital media house backgrounds, particularly if you've touched multiple stages of production (writing, direction, editing, distribution)

Must-Haves

- 5+ years in media, TV, OTT, digital content, advertising, or production
- Experience leading creative or production teams
- Robust grasp of narrative structure, character arcs, emotional storytelling, genre conventions
- Track record writing/developing scripts, promos, trailers, branded content, or episodes
- Experience managing end-to-end post-production workflows
- Ability to turn broad creative ideas into clear briefs and executable plans
- Comfortable with AI-driven workflows
- Comfortable in fast-paced, iterative, performance-driven environments
- Strong editorial judgment and attention to detail
- Ability to balance creative ambition against timelines, budget, and platform constraints

Nice-to-Haves

- Experience with TV serials, daily soaps, or high-volume episodic content
- Episode, screenplay, dialogue, or promo script writing
- On-set experience coordinating with directors, DOPs, editors
- Channel promos, show launches, trailers, or entertainment marketing
- Short-form vertical video and long-form performance creatives
- Familiarity with animation, VFX, AI-assisted production, motion design, sound design
- A portfolio showing promo writing, creative strategy, or production ownership

📌 Creative Lead (India)
🏢 Pocket FM
📍 India